Spas have evolved into a sanctuary for health and relaxation, catering to a diverse clientele seeking rejuvenation and a respite from the stresses of modern life. In an enlightening conversation, Norm Goldman, Editor of Sketchandtravel.com and Bookpleasures.com, delves into the spa industry with Susie Ellis, President of Spa Finder Inc. Ellis shares her journey from a health-conscious athlete to a spa industry pioneer, highlighting the transformative power of spa experiences and the burgeoning trends shaping the future of wellness retreats.
Susie Ellis's passion for spas ignited during her tenure at the Golden Door Spa, a renowned wellness retreat. Her athletic background and quest for optimal health naturally drew her to the spa environment, where she witnessed profound transformations in guests after just one week. This experience fueled her dedication to the spa industry, which was on the cusp of significant growth in the 1970s.
Ellis identifies three key trends driving the popularity of spas:
When seeking the perfect romantic spa getaway, Ellis recommends consulting Spa Finder's romantic/honeymoon spa category, which lists nearly 50 options. Spa Finder's mission is to connect individuals with their ideal spa experience, offering a selection of spas across 20 different categories, from weight loss to yoga-focused retreats.
Ellis shares her favorite romantic spas, both within the U.S. and internationally, including:
Spa treatments offer a multitude of ways to de-stress, which is particularly beneficial for honeymooners and couples on romantic getaways. From exercise to hot baths and massages, spas provide a nurturing environment where couples can reconnect with themselves and each other, enhancing the romantic experience.
For those new to the spa experience, Ellis suggests starting with a Swedish Massage and a facial, as these are popular and well-loved treatments. She also recommends a couple's massage for a shared experience and advises first-timers to inform the receptionist of their newcomer status for a more guided experience.
Destination spas offer a comprehensive wellness experience where guests stay overnight and immerse themselves in a full range of spa programs. Examples include Canyon Ranch Health Resorts and the Golden Door. These differ from resort/hotel spas, which offer a variety of activities alongside spa services, and day spas, where guests do not stay overnight.
Ellis highlights several trends in the spa industry, such as the rise of medical spas, the blending of business and spa visits, and the emergence of destination day spas. Notably, more men are embracing spa visits, making it easier for couples to enjoy romantic spa retreats together.
While there is no universal quality assurance designation for spas, Ellis points to the International Spa Association's (ISPA) voluntary standards and practices as a helpful indicator. Awards, such as the Spa Finder Readers' Choice Awards, and word-of-mouth recommendations are also valuable for assessing quality.
Tipping policies vary, but generally, a gratuity of 15-20% is customary for spa services. Ellis advises guests to inquire about the spa's tipping policy upon arrival to avoid confusion.
Destination spas are expanding their reach through brand extensions, such as Canyon Ranch's Spa Clubs and the Golden Door's product line. This trend reflects a broader movement of product companies opening retail spas, offering consumers a more integrated wellness experience.
Ellis envisions a future where spas play a crucial role in health and wellness, with a growing synergy between medical professionals and spa therapists. This collaboration is leading to nurturing medical environments that prioritize patient comfort and holistic well-being.
In conclusion, spas are not just a luxury but a necessity in today's fast-paced world, offering a haven for those seeking to maintain their health and rejuvenate their spirits. As the industry continues to evolve, it is poised to become an integral part of global health solutions.
For more insights into the spa industry and to discover your ideal spa retreat, visit Spa Finder.
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