The English language boasts an estimated vocabulary of 800,000 words, according to Words R. McRoberts. This vast lexicon allows us to describe every object, movement, feeling, and thought imaginable. We can capture the subtlest nuances of meaning by selecting the perfect word for each context. Language is not static; it evolves and adapts to our needs. We invent new words to articulate and explain novel objects and concepts. Consider the plethora of words that have emerged due to technological advancements in the past decade. Terms like "Internet" and "fax" are now commonplace, and abbreviations like "WWW" are universally recognized. Even children worldwide know what "Pokemon" signifies.
Shakespeare, one of the most prolific and enduring writers, employed approximately 22,000 different words in his published works. Today, well-educated individuals use about 5,000 different words when speaking and about 10,000 in their writing. Most of us have a 'working vocabulary' of 2,000 words, leaving over 788,000 words gathering dust in the recesses of our minds. The most frequently used words are: the, of, and, to, a, in, that, is, I, it. These ten diminutive words account for 25% of all speech. There are fifty words that constitute 60% of everything we say, and only two of these have more than one syllable. This brings us to the word "stuff."
Why do otherwise professional websites frequently use this term? With over 800,000 words at our disposal, it should be possible to find a more specific term to describe what is being offered. Experts often advise website owners to offer visitors something for free, and rightly so. The internet is a unique communication medium. It's fast, widely accessible, and surprisingly affordable considering the technology involved. Therefore, it should facilitate the free exchange of ideas and information whenever possible.
If you randomly visit ten websites, more than half will have a link to "Free Stuff," regardless of the site's nature. Looking for graphics? Click on "Free Stuff." Seeking information on black holes or quantum physics? "Free Stuff" will guide you. Need a dietary plan for diabetics? Try clicking on "Free Stuff." Enough with the "stuff"!
The term "stuff" suggests a lazy mind, one that can't be bothered to spend a moment searching for a more precise term. Consider what you are offering for free, then use those words to describe it in your link. Your visitors will appreciate knowing that they can find:
Don't make your visitors guess. So, shake off the cobwebs and start using a wider range of words. Your visitors will appreciate your thoughtfulness.
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