Essential SEO Tips for Startup Website Designing

Here are some essential SEO tips for startup website designing:

Domain Name

It is important to choose if you wish to have a 'www' on your domain name or not. You have a choice here as Google will not penalize you for this.

Site Verification on Google

You must verify your website on Google by using various Webmaster Tools. Also enable email forwarding which will let you know if something goes amiss. Here, you need to set up Google Analytics and then submit a sitemap to Google.

A Strong Title

Focus on adding a strong title to all of your web pages and posts. The title will be used by search engines. A meta description will be displayed in the form of a snippet of information under the title on Google.

Google Results

Make sure you see the website at the top of Google when your company name is fed. Sub pages should also be seen. People might find you first from your sub pages. Hence, you must make sure the customer gets to know immediately and precisely where they are on the site. It should also be very easy for them to find what they are looking for.

Call to Action

It is also important that you put a call to action on each page. You can say 'contact us on' or 'comment on' rather than simply 'contact' or 'comment'. Use of verbs (action phrases) can significantly improve search results.

Keywords

You must emphasise on using keywords in your anchor text. Thereafter, you may set up some persuasive internal links between pages.

Be Choosy

It is important that you get choosy with social media. Twitter is a search engine. Hence, prior to joining, it is wise to get into some research on your target audience. It is also important that research on chossing a topic. See what's in trend. You need to build up traffic via joining communities such as Pinterest. Establishing communication is very important. Avoid pushing your brand. This is perceived as bad etiquette.

Back Link Strategy

You must focus on building a backlink strategy by using reviews, articles, comments, forums, eBooks, newsletters and competitions. In fact, you can use anything that comes in your mind. It is also good to start off with EzineArticles plugin. In case, you are a startup, simply take out time and collate all of your email addresses. Look for around 300. Do not hesitate to use everyone you know and might be the target audience.

Boost Social Media Profiles

Studies and research have revealed that 1 in very 3 searches on Google arrives from social media sites like Facebook. Hence, it is wise to get into a search for your business name or your own on Google. Also make sure you appear right on top and look good. It is also extremely important to boost your profiles on social media sites including Facebook and LinkedIn.

Responsive Design is a Must

This is the age of responsive design. Since most of your clients may be using multiple platforms to check out products and buy them, it is very important that your website looks absolutely amazing on all platforms.

Viral Campaign

You may use an App such as the WordPress Launch Effect. This is a free single page theme used for setup of viral campaign in a matter of minutes!

Use Plugin

It is good to make use of a plugin like an all in one SEO pack available for WordPress. Here, you must make double sure that the title of the page or post comes way before your website title right over the browser window. For instance, you can type Usability | Apricot Incorporation. You need to use code for this inside header.php. Site name always comes first as default.