In this continuation of our series, we delve into the less tangible aspects of website creation that are nonetheless vital to your success. We'll explore how to make your website engaging, how it can meet a significant need, and how to infuse it with a sense of fun.
This point echoes the discussion in the previous part of this series. It's crucial to avoid simply copying and pasting content from other websites. Not only is this a dull approach, but it also constitutes copyright infringement. Instead, take the time to write original content that reflects your knowledge and personality, or that of your company.
If writing isn't your strong suit, consider hiring a skilled writer to research and write on your chosen subject. The best ideas often come to us in quiet moments, such as just before sleep or during a shower. Keep a notebook handy to jot down these flashes of inspiration and act on them.
Remember, a boring website is worse than a site dedicated solely to self-promotion. If your subject is inherently technical and somewhat dry, that's fine. But if there's room to add some spice, go for it. And don't rely on gimmicky graphics to make your content more interesting.
Web surfing is a personal and interactive experience. People are actively engaged when they're online, so take advantage of this. If your site is truly engaging, visitors will share it with others, which is the ultimate compliment for a website owner.
Like any marketing strategy, it's essential to ask yourself what human need your website and product will fulfill. This question will help you stay focused on your site's purpose and ensure your content consistently targets that need.
Understanding human needs is key to making sales. According to psychologist Abraham Maslow, people have a hierarchy of needs, starting with basic survival needs and progressing to complex self-actualization needs. Try to identify which of these needs your product or service fulfills.
Your website should evoke feelings in visitors. Does it allow them to dream of a better life or a new car? Use this to your advantage and treat your visitors as friends. Even if this seems a bit deep for a sales strategy, remember that insurance salespeople have been successfully targeting the need for security for years.
While highly technical websites may not lend themselves to fun, most sites can incorporate some element of enjoyment. This could be a contest, a joke of the day, or anything else that brings a smile to your face. Fun is a great stress reliever, and a website that offers a bit of fun while selling something else can be very successful.
In the next part of this series, we'll tackle a topic that may make business owners nervous, but is essential in the world of online sales. Stay tuned!
Making Your Small Website Stand Out: Part 5
In this installment of our series, we delve into the importance of creating a unique online presence for your business. We'll discuss how to ensure your website accurately represents your brand, subtly promotes your products or services, and stands out from the competition.
Enhancing Your Website's Appeal: Part 2
In the first part of this series, we delved into the importance of website load speed. Now, we turn our attention to the second crucial aspect of a successful website: its aesthetic appeal. Remember, beauty is subjective, and what you find attractive might not resonate with others. However, constructive criticism from your visitors can be invaluable. In this article, we'll explore some key considerations to help you make informed decisions about your website's design.
Part 3: Making Your Small Website Stand Out
In this third installment of our series, we delve deeper into the intricacies of website optimization and customer service. We'll discuss how to enhance your website's loading speed, improve customer interaction, and provide valuable content.
