Market Your Business- Correctly Using Website Video on Websites for Accountants

A streaming video can be an enormous asset on a website and can really help to promote your firm before you ever meet with or speak with a prospective client. A decade ago, video cameras were huge and over sized. Weighing in at over 15 lbs., they required specialized videographers to man to create produce quality videos. Of course, producing videos was extremely costly. This made them unattainable for many businesses. Today's video cameras are much smaller and less expensive, producing great quality without the need for a professional videographer, and the large number of video sharing sites make creating and distributing online videos accessible to everyone.

Be careful. The way you present videos on your site matters. With the rise in popularity of video sites like YouTube, it is very easy to make a video and post it online. Remember, though, "just because you can, doesn't necessarily mean you should." There is a place for silly home videos on the internet, but professional websites for accountants is not one of them. It is important to make sure that visual media adds value and doesn't detract from your website.

In addition to providing value for your prospects and current clients, an online video is a great opportunity for search engine visibility. When you post your video to sharing websites such as YouTube and Vimeo, it associates your video with your desired keywords, providing you the benefit of their powerful search engine authority. Use the code to embed your uploaded video onto your website pages. This will increase the search engine rank for your video's keywords.

Is a video necessary? :

A quality video can add a lot of value to your websites. However, not necessarily all CPA websites need them. For example, a video can take the focus away from the important points you're trying to make on your website, so it is important to create a video strategy that effectively promotes your business and/or adds value to your current clients. In the competitive landscape, videos offer a great advantage. Creating a solid marketing identity online is boosted greatly by a high-quality video.

Marketing:

A website video is an excellent way to visually introduce your firm, which can be quite effective when combined with the static text on your website. Adding a video to introduce a CPA firm can be transformational. It can turn an otherwise plain-looking CPA site into a dynamic web presence. A video can present your firm and is a chance to provide important details about your services. This gives you a chance to present your firm as an expert in the subject matter of accounting. Videos also provide an opportunity for visibility beyond your local area, while keeping the personal interaction of viewing the face(s) associated with the firm.

Give Your Visitors More Value:

A website video gives you a chance to provide value-added services to your customers. Your satisfied customers can then act as advocates for your brand, which helps bring in new customers. A potential subject for a video is demonstrating to clients how your firm offers its services. This is also applicable to potential clients, as well. Your video themes can be mixed, such as how to organize tax documents to submit to accountants. It can also be really specific, such as how to track vehicle mileage. These videos on your site can be a substantial bonus to your business as they impart both around-the clock support to your customers, and ads for your company.