Oneonta NY Web Design- How can Article Marketing Help?

There are a lot of good web designers in Oneonta, New York. Most of them are trained in graphic art, or computer art. This has virtually nothing to do with marketing, though.

Graphic art is only a tool. Marketing is closer to the goal of most business people. The aim to make more sales, not necessarily to make pretty pictures. That is not to say that illustrations are not important – they are, of course, and they should be as good as possible.

You need a more powerful tool than graphic art to make sales.It is not true that every picture is worth 1000 words. It may just be the other way around. Let me explain…

Google and the other search engines have algorithms that rely mostly on measuring and analyzing written words. That is what the idea of" keywords” is all about.

When Google spiders a website, it looks for the density of certain words, as well as some of the code surrounding those words. If words are in bold font for example, or surrounded by certain tags (which is a piece of code), it gives those words a certain amount of importance.

So the more often, and more relevantly a word or phrase is used, the more weight it will have for a search engine. You can't really accomplish that in pictures. Search engines don't read pictures, in general. They can read the tags (code) that surround pictures, but they are very limited. Words are still the ruling factor for search engines. There is a reason that in the Internet marketing world, "Content is king.”

And one of the best ways to create and distribute content is by submitting articles to article directories.

Article directories are sites where you can submit something you have written that is of interest to your audience in the form of an article, or short essay. What you are reading now is written as an article for submission to a directory.

The purpose is to inform people who are looking for a certain information. It is not to advertise your product or service. But at the end of the article you may include a short paragraph that points the reader to your site to get more information.

This serves many purposes – the main one is to provide information to make decisions or accomplish actions. The reward you get from this is a certain amount of credibility from the readers. If they find your information valuable enough they may go on to click the link to your site to learn more. If they then find the information on your website valuable enough, they may go on to order your goods or services, or join a list or other resource you provide on your site. This is a win-win situation.

But there is a real art and science to writing and formatting a good article. There are precious few web designers, especially in a small town like Oneonta, who have a clue as to how to write copy that truly informs and motivates readers to take action.

Another benefit of submitting articles to directories that the links your articles provide back-links to your site. As long as you submit to the right directories and not some spammy directories, you can get some serious Google–juice to your website.

If you understand the right way to select keywords for your articles, your articles can have a lot of leverage towards getting your website closer to the first page of Google for your particular keywords.

On the other hand, if you submit to the wrong directories (as is routinely done by some so-called ”SEO companies” who use software instead of humans to mass–submit articles to hundreds of directories that they have not adequately researched) you can actually hurt your Google rank.

If you don't do your keyword research accurately, or formulate your article according to the guidelines of the individual article submission directories, you can waste an awful lot of time (or money, if you are paying a company to do it) on something that will reap no reward.

That is why it is important to make sure your articles are written, or at least proofread and submitted, by a competent and experienced “article marketer.”

Articles are a valuable tool in any Internet marketing endeavor. This should be done right, and not left up to the typical web designer.

Engage someone who truly understands article marketing to make sure you get the most bang for your buck from your Internet marketing investment.