How to Choose a Discount Wedding Gown

May 21




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Planning a wedding can be both exciting and overwhelming, especially when it comes to finding the perfect wedding gown without breaking the bank. This guide will help you navigate the process of selecting a discount wedding gown, offering tips, strategies, and resources to ensure you look stunning on your special day without overspending.

The Importance of Research

Finding a discounted wedding gown requires thorough research. Start by exploring various sources where wedding gowns are sold. This includes bridal shops,How to Choose a Discount Wedding Gown Articles online retailers, and even second-hand stores. Planning ahead and making gown shopping a routine part of your wedding preparations can significantly increase your chances of finding a great deal.

Utilize Magazines and Newspapers

Consulting bridal magazines and newspapers can be a valuable resource. These publications often feature bridal pages with information on sales, discounts, and promotions. Look for styles that suit your taste and keep an eye out for any advertised deals.

Set a Budget

Having a clear price range in mind is crucial. Knowing what you can afford will help you make informed decisions and avoid overspending. According to The Knot, the average cost of a wedding dress in the U.S. is around $1,631, but you can find beautiful gowns for much less with careful planning and research.

Exploring Local Bridal Shops

If you don't find what you're looking for in magazines or newspapers, consider calling or visiting local bridal shops. Many stores offer sales or discounts on certain brands or styles. Don't hesitate to ask about upcoming promotions or clearance events.

The Power of the Internet

When all else fails, the internet is a treasure trove of discounted wedding gowns. Online shopping has revolutionized the bridal industry, offering a wide range of options at competitive prices. Here are some tips for finding a great deal online:

Online Retailers and Marketplaces

Websites like David's Bridal and BHLDN often have sales and clearance sections where you can find discounted gowns. Additionally, marketplaces like Stillwhite and PreOwnedWeddingDresses offer pre-loved gowns at a fraction of the original price.

Avoid Middlemen

Buying directly from manufacturers or authorized retailers can save you money. Middlemen often add extra costs, so look for websites that sell directly to consumers. This can help you find high-quality gowns at lower prices.

Take Advantage of Promotions

Many online retailers offer promotional discounts at certain times of the year. Sign up for newsletters and follow your favorite bridal shops on social media to stay informed about upcoming sales and special offers.

Interesting Stats

  • According to a survey by WeddingWire, 82% of brides purchase their wedding dress new, while 18% opt for second-hand or vintage gowns.
  • The same survey found that 30% of brides spend between $500 and $1,000 on their wedding dress, highlighting that affordable options are widely available.


Finding a discount wedding gown is entirely possible with the right approach. By conducting thorough research, setting a budget, exploring various sources, and leveraging the power of the internet, you can find a beautiful gown that fits your style and budget. Remember, the key is to start early and be persistent in your search. Happy gown hunting!


  1. The Knot - Average Cost of a Wedding Dress
  2. WeddingWire - Wedding Dress Statistics