Writers around the world agree... it's nearly ... to edit your own writing. We tend to fall in love with our words the moment they burst onto the screen and, as you know, love is blind. Obvious
 
                    Writers around the world agree... it's nearly impossible to edit your 
 own writing. We tend to fall in love with our words the moment they 
 burst onto the screen and, as you know, love is blind. 
 Obviously a professional proofreader/copy editor is the ideal 
 solution. It takes a village to raise a child, and it takes a village 
 of helpers to nurture a blockbuster like the one you're writing. But 
 what if you can't afford it or you're under deadline pressure with no 
 time for a second opinion? This is not a happy situation, but in a 
 pinch you can edit your own material. Here's how:
 -After you've finished the piece and spell-checked it, give it a 
 rest. Wait as long as you can -- sleep on it, if possible -- before 
 coming back and proofing it for errors you missed the first time. Re-
 read it at least ten times. Then read it backwards, last sentence to 
 first.
 -Be ruthless. Whittle convoluted thoughts down into the fewest words 
 without losing the meaning. For example, "She received the support of 
 21 senators among those senators who were present for the vote" 
 becomes, "Twenty-one senators voted for her." 
 -Root out passive statements and flip them into active ones. Your 
 Microsoft Word spell checker has a feature that will tell you how 
 many passive sentences are in a document. It even tells you what 
 grade level your piece is written for. Hint: Aim as low as possible - 
 below grade eight if you can. (To activate this feature, check the 
 box beside "show readability statistics" on the Spelling and Grammar 
 options page).
 -One idea per sentence, please. You will immediately understand why 
 when you read the following lead from a published news story: 
 "Carlos Manuel Geronimo Alfonseca, one of the supposedly confessed 
 authors of the murder of the Senator, told journalists at the New 
 City courthouse when he was being taken back to his cell after being 
 questioned by Judge Nelson Rodriguez on the day of his hearing that 
 he was not the person who wore the mask when the Senator was 
 killed." Come again?
 -Check the math. In economics stories especially, it's easy to drop 
 a zero and even easier to duplicate somebody else's mistakes. 
 -Double check for double meanings. For example, the following site 
 description recently turned up in an ad for casinograpevine.com: "The 
 Casino News Portal for Women that Men Can't Resist!" So it's a 
 portal for women who are irresistible to the opposite sex or... ? 
 -Keep an eagle eye open for the little oopsy-daisies we all make. 
 Typing "you" instead of "your" is a common one. So is using "that" 
 instead of "who". Example: "All the people THAT proofread their 
 stories carefully win Pulitzer Prizes." If you need a grammar 
 booster shot, visit any of these sites: 
 http://www.webgrammar.com 
 http://ccc.commnet.edu/grammar/ 
 http://www.grammarlady.com/faq.html 
 http://englishplus.com/grammar/ 
 -Find out what style manual/guidelines are used by the publication 
 you're writing for and be sure your piece agrees with them.
 -Now do the first item on this list again. I can't tell you how many 
 times I've caught my own bloopers or found a better way to phrase 
 something on the 15th or 20th pass!
 So that's how, in an emergency, you can do your own editing. Sure, 
 working without an editor can have its upside. It means never having 
 to say, "You corrupted my work, you creep!" But the downside is that 
 you will probably overlook mistakes that the "village" would have 
 caught. 
 Whenever possible, get a talented friend or a professional editor or 
 even an English major to lend an eyeball. Believe me, they aren't 
 nearly as in love with your words as you are! 
 
 
                                Does Hype Work on the Web? (The Sequel)
I recently wrote an article that asked readers, "Does Hype Work on the Web?" My ... was that today's web users are too savvy to fall for ... sales language like "Totally insane offer 
                                How to Find a Good Content Writer
More and more writers are piling onto the web to offer you their expert writing ... But are they really experts? Here's how to tell if the ... or content writer you're ... has the 
                                The Home (Page) is Where the Heart Is
I know your online business has heart... miles and miles and miles of heart. But how come when I visit your site, I can't find it? The "heart" of your website is the thing that makes your company tick