Benerg helps you in finding your high intent buyers using online media. We create, optimize and promote your businesses with the help of compelling and informative content, through the digital marketing properties.
“The attention span of the online user is very less.”
Clichéd statements like that on social media platforms will not motivate your target audience to show any interest. A successful marketing campaign involves the art of storytelling. The consumers are looking to connect and understand the brand value. Agreed you are providing great quality information through your campaigns but are you talking to your clients about your workplace culture? Are you telling them stories that they want to listen? Secondly, are you telling them the stories through facebook? A few observations this year, has given us an insight on how the digital marketers can tell business stories on facebook that appeals to their followers.
Short is sweet, but people want more
In an official statement released by the National Public Radio claims that the posts with less than 120 characters have a higher click through rates than the longer posts. However, the longer posts have the other clicks like the “See more” which appears at the end of the posts with over 280 characters.
More people are interested in reading through the longer posts. You can try posting longer posts to engage with the audience and if you are looking for the referral traffic to your website, you can fall back to posting shorter posts.
You can share your customer testimonials, celebratory events, etc. on the page without linking the post to the landing page or a website.
Long videos are creating impact
Facebook is the second largest video viewing and sharing application. It also allows you to upload the videos that are 120 minutes long. Develop a story and create a longer video. People would like to spend time watching good quality videos. Everyone at your office together can develop a theme, put it together and create a video and send a message to your followers. You can create a video montage of your clients talking about your products and services.
Create a sequence to your facebook ads
We often create the ads and publish them and await results. We monitor the engagement and hope for better results for the next campaign. This has become a common routine.
Instead of sticking to the common routine, how about creating a unique brand image by sequencing the ads? The paid ads have a restriction that your content should not exceed over 10% of the image.
You have to send the branding message within the limitation of the rules. But the rules also allow you to sequence your ads. You can develop the ads in a narrative sequence with more than 2 or three ads, sequence them and send out. Let your display ads tell a story about the product or services you are promoting.
Do not underestimate the photo albums
Look at your photo albums. What does it show? If it is just showing your business posts and images, then you are missing out on the human element.
Agreed business is important but the company is not only about the business. It is also about the people, their work culture, and your corporate ethics. The images of your corporate event also promote your brand.
Introduce your employees to your followers. Encourage employees to share their images on your business page. The interesting aspect of sharing the images is the entire album is displayed on the news feed. Your followers can go through your album and understand your latest updates, product launches, etc.
Do “Live” sessions
At the end of the day, the purpose of branding is to build authenticity. The trust you build with your customers is what that keeps you in the business.
Nothing can get more authentic than going Live and engaging with your audience. You can invite the “influencers” of the industry and have a discussion with the followers. You can use the Facebook live to communicate the brand story to your followers.
Gifs
They have become quite popular recently. More than 100 million Gifs are being shared on daily basis. Facebook messenger witnesses the sharing of over 5 million Gifs in a day. While Gifs are really interesting to share, how do you communicate a brand story using Gif?
You can string the multiple still images together and tell a story. You can communicate data or statistics by using an animated diagram through the Gifs. It is more likely to get noticed and shared than merely projecting the figures through written content.
