Digital Printing and Business Cards

Perhaps among the indispensable and still in use marketing materials today are the business cards. Even though many marketing techniques now have their online counterparts, it simply is hard to let go of the old ways. So, even large businesses still create their own business cards to hand out to their customers and prospects. If you are a start-up or small business, then you might want to invest some of your budget on these cards.

With the technology available today, it simply is easy to create a business card. If you want the easy way to create your cards, you can always go for digital printing. In essence, this printing process is less pricey. It is a direct to paper printing process that requires less time and less printing steps. As a result, you get to have your card in the quickest and less costly printing process.

Color choices

Digital printing basically makes use of four-color printing, which is the colors cyan, magenta, yellow, and black. When these colors are mixed, they create different colors which you can use in your cards. The different color results will make sure that you are able to produce the color you want. There are instances though that with the different color choices, you can’t simply decide which to use in your cards, which in turn result to poor color accuracy. This would require you to use and choose the right colors for your card. Don’t simply pick a color because you think it is cute and pretty. Think of the psychology of color. There are different meanings behind each color, so you have to understand each color before incorporating it in your cards.

Lose color accuracy and range

Digital printing and four-color printing though has restrictions. When you mix and match colors, brightness and saturation is often lost. This limits the intensity of your cards. You have to consider this element when choosing the color of your card.

Creating accurate colors

There is one way though to make sure you make use of accurate color in your templates—proofing. This can, however, be pricey, but the resulting output is accurate so your card will look vibrant and intensified. If you have enough budget, them go for this option and get the best color for you cards.

Faster print job

Digital printing can produce results faster. Depending on your print job, you can get your print job done in a matter of hours or just a few days. The standard turnaround time for many online printing companies today is three days. So, if you need your card in two days, just find the online printer that offers the best printing service that meet your printing standard and your budget.

Paper choices

Unfortunately, digital printing can only make use of a limited thickness of paper. Most printing companies that offer digital presses often only allow the use of smooth and white papers. So, if what you want is a thick business card, then you need to find another printing option.

Finishing choices

There are certain finishing options that digital printing does not offer. Among them are foil stamping, metallic inks, and die-cutting. If you want to use these finishing options in your card, then digital printing is not for you. You might want to look for another printing choice.