Digital Signage and Sign boards have abundant uses

The very first thing that catches attention is the outdoor name board to contact any business. Thus, to create a best first impression, the sign board should be informing, welcoming and directing the customer.  The signage or sign board should inform about the business. Having a specialized sign board is important as outdoor signage.

Outdoor sign boards

There are outdoor sign boards in lit and non lit types ensuring effective business positioning. The outdoor sign boards come in various options such as:

• Acrylic signs
• Way finding and directional signs
• Polyurethane signs
• LED signs
• Digitally printed flex signs
• Pylon signs
• ACP signs

Digital signage

Digital signage has now taken into the marketing field to display contents such as video, digital images, information and streaming video. Digital contents on the sign boards are normally in images, text and video formats. Here the text can be dynamically updated or can be kept scrolling from some external source. In fact, even the images may scroll in the digital advertising format, videos or poster in the commercial ads. Nowadays, the touch screen displays allow the users two way communication that the users are engaged and it helps advertisers to know the behaviors of their customers.

Digital signage’s are broadly in the range of 32” to 85”. The digital signage technology results in complete outdoor signage’s to be viewed in broad sunlight with weather proof cabinets.

Common uses of Digital sign boards

• The digital sign boards are very useful in passing information such as news, weather, local and traffic information, besides tourist information and fire exit routes in a building.
• The information of the menu such as food images, pricing, ingredients and its nutritional values.
• News important to employees, relating to fitness and health.
• Advertising information on promotional services or products.
• An image to promote a brand and this is suitable for indoors and outdoors as brand building applications.
• The sign boards direct clients and influence their behavior that they spend more time at the store premises, thus they ensure in getting engaged with some purchases.
• The customer experience is enhanced. The sign boards displaying the status helps people know the waiting time. Even the sign boards in the retail operations are helpful to know the available details and in restaurants the food stores displaying recipes give a clue of that is available.
• The sign boards are of immense use in the fashion stores helping customers to find their choice of clothing and even the signage indicating the dressing room saves a lot of time for the customers than finding it by them. The dressing room offers a chance to wear apparel in the store itself.

Nowadays, sign boards and signage is found with interactive touch screens and is a dynamic way to find the ways to particular places in hospitals, museums, tourist attraction places or malls. The digital signage or sign boards can be read in daylight or in night times.