Free Coaching Tips for Postcard Marketing

Want to do better in postcard marketing and postcard mailing? Well, let me give you a few free coaching tips that should make your postcards better and your marketing messages a little stronger. Just read through all the postcard printing and design tips below along with the suggestions on how to actually manage your postcard mailing campaign. Follow through all these tips in one marketing campaign and you will see real results from your custom postcards.

1. Get a targeted design – While a generalized marketing design for everyone is typically the “safest” choice when it comes to postcard marketing, it also carries the largest risk. Since you will be using postcards as a precision instrument for marketing, it is actually best to get or compose a more targeted design meant precisely for your specific target readers. This means a higher response rate and a deeper connection with potential consumers. So make sure you are composing a targeted design with your marketing postcards.

2. Use approved postcard templates – Another important pointer when it comes to printing marketing postcards is for you to always use approved postcard templates. A postcard template is basically the base layout that you should use for your custom postcard designs.

It is important that you stick to using only those standard postcard templates so that you won’t risk getting rejected by couriers and the mailing service. This is because some postcard configurations won’t fit or will have issues with the current machinery for postcard distribution. So if you do not want to waste time readjusting your designs for postcards, try to go for those approved templates.

3. Be picky with your mailing lists – Of course, in a postcard marketing campaign, mailing lists are very important. That is why you should not just get any kind of mailing list from anyone. Try to be picky and get a mailing list that does not only have lots of addresses, but also have the specific people and communities that you are targeting.

If you want, you should even pluck out only the people that you know will respond to your postcard images and message, while taking out the rest. Being pick here means getting the best postcard mailing list possible that produces real results.

4. Always repeat your mailing but with a different design – Now, it is also highly recommended that you always repeat your mailing in your marketing but with a different design. Repeat mailing allows postcard marketers to reinforce their message and make them more convincing to people the second time. This not only allows you to cover those people who ignored your postcards in the first place, but it also helps you make your campaign more visible and memorable to them.

5. Always get feedback – Finally, try to always get feedback about your postcards. Knowing the reactions and impressions of people about your color postcards help you to improve your future designs. By integrating all their constructive suggestions and reactions into your postcard layout, your next batch of postcard marketing should perform better and give you a lot more positive results. So try to get some feedback from sample audiences and colleagues about your marketing postcards.

Great! Hopefully, these coaching tips should get you started smartly with your postcard marketing campaign. These are simple enough to follow and execute. You do not even need to be an expert to actually implement them. Good luck!