This article uncovers the lesser-known strategies to significantly enhance the response rate of your Ezine advertisements. By understanding the dynamics of Ezine readership and implementing these tactics, you can not only boost your ad response but also negotiate for lower ad rates.
There are thousands of Ezines available online, leading to the inevitable question, "Which ones should I advertise in?" The key lies in identifying Ezines with an "active readership". Active readership is crucial for the success of your online business as it leads to a higher response rate for your Ezine advertising.
The first secret to boosting your response rate is understanding the behavior of your prospects. Internet users are often hesitant to make decisions and are wary of spam. As a result, they are reluctant to fill out forms with their primary email addresses. Instead, they often use secondary or throwaway email addresses, which they may never check again, meaning your ad may never be seen.
To attract high-quality prospects that are active on the internet, consider the approach used by Sell Your Site. Instead of a subscription form, they use a button that, when clicked, captures the subscriber's dial-up account address. This strategy ensures that your newsletters are sent to an email address that is checked regularly, increasing the likelihood of your ad being seen.
The second secret is understanding the importance of the frequency of the Ezine. The number of times a newsletter is published per month can indicate how the Ezine is perceived by its readers.
Newsletters published once a month are more likely to be deleted as readers may forget they are subscribers. On the other hand, weekly or daily newsletters with great content are more likely to be read, making them ideal platforms for your ads.
Armed with these secrets, you can negotiate with Ezine editors for better ad rates. If your ad performs well and generates high-quality responses, you are likely to advertise with them again in the future. Use this as leverage to ask for a discount of up to 50%. Remember, Ezine editors value repeat customers!
Now that you are equipped with these hidden strategies, it's time to go out and negotiate!
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