Logos and Promotional Umbrellas

Mar 20
08:22

2008

Gareth Parkin

Gareth Parkin

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It seems obvious to place a corporate logo on promotional umbrellas, however it is not quite that simple and it requires some careful consideration in order to get it right.

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Placing the corporate logo on a promotional umbrella seems like a no-brainer,Logos and Promotional Umbrellas Articles but it actually does require some thought. For instance if you're planning on putting your corporate logo at the top of the promotional umbrellas. Depending on your target audience your current corporate colors may not be catchy enough, or muted enough that they will make for an effective promotional umbrella design. For instance if your corporate colors are gray and dark blue but your target audience consists of teenagers then you may want to design your promotional umbrella around colors that are more flashy and likely to catch on with the younger demographic; likewise if your colors are too flashy and you wish to court an older demographic you may want to tone them down a little bit when designing your promotional umbrella. Further, the design of the logo it's self should match your color scheme. Pair up edgy looking logos on your promotional umbrellas with flashy colors, and more traditional looking logos with muted colors.

Putting your corporate logo on a promotional umbrella should be something that is taken seriously, because every person walking around with your promotional umbrella will in effect be reflecting on your company. Because of this you will want to make sure that your logo is presented in the best way possible. You do not necessarily have to over think the presentation of your logo on a promotional umbrella, but just give it enough thought that common mistakes are avoided. Always keep your target audience in mind, and always remember benefit first you don't succeed promotional umbrellas can always be redesigned and remanufactured after you go through your current batch. They are after all free so it is not as though people will be disappointed to receive one of your promotional umbrellas.