Just about every office always needs more pens and highlighters. You can take advantage of this need by inserting your own promotional pens and highlighters into circulation in their office.
Any company will welcome a gift of a box of pens, even if they promote another company. Of course, it makes sense to distribute these gifts to companies who might be interested in buying your products or making use of the services you offer.
Promotional Pens
Promotional pens take many forms, and depending on what your goals are you can go in just about any direction. Simple, practical and inexpensive plastic pens in bright colors are always good to have around the office. People will notice your logo but not pay undue attention to it, allowing you to gain subtle saturation of the market with your brand. Pens with your logo and a fancy gimmick will gather a lot of attention when they arrive in the work place, and your brand will all of a sudden be the topic of conversation.
Aside from being good gifts to give to potential clients and their companies, promotional pens are also great gifts for your executives and high profile corporate clients. Remember that they probably already have some fairly good pens, so spend a little bit of money on a high quality matching pen set that has been engraved with your logo and their name. This kind of high quality personal gift is a great way to say thank you for years of good business, and will leave a lasting good impression in the recipient's mind.
Promotional Highlighters
Highlighters are one of those annoying things that nobody needs until they are all used up. Make sure your clients never need highlighters by constantly supplying them with a box each month. Find cheap highlighters that you can order in large batches and slowly distribute them to your clients' companies. This might sound a little unorthodox as your clients already have stationery suppliers. However, when your promotional pens and highlighters are in constant circulation in an office and you have close contact with that company you will see a steadily increasing stream of business coming from that company.
There are also loads of gimmicky highlighters that you can distribute in smaller numbers. These have a much higher chance of impressing people as they tend to stick around longer than pens and will be passed from person to person, whereas pens tend to be used by one person until they are lost, thrown away or used up. Highlighters are large, allowing all sorts of interesting functions and devices to be built into them. A large triangle-shaped highlighter with a built in calculator on the face is a useful office tool – and it can highlight in three colors!
If you want to ensure constant market saturation and gradually increase awareness of your brand, use promotional pens and highlighters as part of a larger ongoing marketing strategy. If you keep your logo out there, sooner or later people will start coming to you!
Promotional Pens - Adds Value To Your Existing Product
Promotional pens are very effective marketing tools. They add value to your existing products and services. Whether you have launched a new product or services or your brand is yet to get the required recognition, you can offer them to your customers as incentives to make your brand name a house hold name.
Promotional Pens Are Like Mobile Miniature Billboards
Promotional pens are very effective marketing tools and help you achieve your target in time. They are like mobile miniature billboards. They attract the attention of the customers instantaneously and create a desire in them for buying your products and services. They also offer more advantages than all other mediums of advertisements.
Promotional Pens Are Effective For Direct Marketing
Promotional items like calendars, DVDs, pens, pencils, keyrings or even stress balls help your prospective and current clients to remember your name and hopefully your uniqueness. It is an ideal marketing strategy that works with even small businesses with low marketing budgets. Pocket calendars are another affordable promotional item that you can give out early in the fourth quarter of the current year. However, promotional pens are considered the most effective advertising items.
