Promotional Pens - Inexpensive But Powerful

Feb 29 09:49 2008 Gareth Parkin Print This Article

Among the many ways that you can market and advertise your business, promotional pens may be one of the best - and still not cost a lot of money.

Every one has at some time or other seen promotional pens,Guest Posting and probably has some at home - or even in his or her pocket or purse. Here are some great ways to make a great marketing campaign for your business or organization using the power of promotional pens.

Besides having promotional pens at home or carried daily, most everyone has had at some time had to borrow a pen from someone else - and was handed a promotional pen from some company. Undoubtedly, you also read the name of the company and wondered about it. You also took note of whether then pen was inexpensive or one with some quality to it - at least good, or not.

Promotional printed pens then have influenced you in at least two important ways. First, you noticed the quality of the pen, and, second, you noticed the name of the company its logo and strapline marketing message. What many brand marketers of companies often fail to realize is that the combination of these two things also reveals something about the company or organisation. If you use a pen that is as cheap as possible, you also potentially convey that message about your company.

In order to convey a better message, choose at least a promotional pen that is both attractive and unique and one that reflects quality yet value. This way, it grabs the attention of the recipient, and also makes him or her glad to receive it. A pen that is gladly received, will be carried and used more frequently - meaning that you provide opportunities for more people to see it than if you used a bottom cost pen and thus your message gets noticed more.

The idea here is that the better the pen, at least if it is both attractive and unique, the more likely it will be that it may actually replace the pen the individual normally carries. It also has your company name and marketing message on it, too, which means a bigger bang for your marketing buck because more people will now see a promotional pen with higher quality. 

Promotional pens can be imprinted and ordered and received quickly. Look over the pens available and choose one that you might like to own if you were in the recipients group. For your order, all you need is to supply the company with your logo and contact information you want on your promotional pens, and you should be able to have them in about a week ready to ship out to customers and potential new clients.

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About Article Author

Gareth Parkin
Gareth Parkin

Gareth Parkin is the co-founder of Ideasbynet, the UK's leading online supplier of promotional items and custom printed promotional products.

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