Reach Your Audience with Niche Marketing

If you have a business that targets a very specific audience, niche marketing is the perfect method for your marketing efforts.  Or, maybe you’ve heard about them from the top gurus of the marketing world.  No matter what reason directed you to learn about niche marketing, here are some tips in reaching your audience.

A strong advantage to niche marketing is that it’s built off of a favorite hobby or area of expertise, which makes the effort far more enjoyable.

Start by determining where your market is.  Are they college students?  Parents?  Home owners?  If you are in the art supply business, it’s likely that hobby sites will interest your audience.  Maybe your business sells information for do-it-yourself projects.  If this is the case, think about connecting with home decorating or financial sites.

If you currently have an off-line business, consider expanding it through setting up a webpage.  It’s possible that most of your valuable prospects will be found in your store.  Create cards or flyers that announce your online capabilities, or simply ask customers if they’d like to join your newsletter online.

This provides a way to reach your customers as soon as new products or specials come up, without spending on postage costs or investing time in mailings.

A great way to get the word out is by having a place on your website where subscribers can invite their friends and family to your site.  You can make it possible for your visitors to enter in their own name and email address as the one sending the invitation to steer clear of spam complaints.  However, it’s not recommended that you begin emailing the invitee, unless they make efforts to sign up for your newsletter.

Newsletters are a great way to benefit niche sites.  Consider having a free gift that subscribers will receive.  It could be an informative manual or a special report.  If you can consistently offer worthwhile information that’s related to your topic, you’re likely to gain subscribers’ trust.  Make an effort to make several contacts a year, even weekly if feasible.  This will keep your business fresh in peoples’ minds when they are looking for products or information in your niche.

In order to receive a high search engine ranking, make a website that has knowledgeable content that includes keywords.  Keywords are words or phrases that people use to find something on search engine sites.

You can also write articles that would be submitted to directories or websites.  You might also ask website owners if they’re interested in using your articles. If you can make yourself known as an ‘industry expert’ you are sure to bring traffic to your website.  If writing articles doesn’t appeal to you, you always have the option of hiring a ghostwriter.  Include your name, a statement about your business and a link to your website at the end of each article.  Make sure that the directories agree to include your information - unchanged.

It’s also possible to find discussion groups that will cater to your market.  Get involved with their discussions and include a signature that contains your website address if the policies permit.  It’s important that these groups are not advertised to, but when the situation arises you might be able to offer a free item.

Keep watching for new opportunities and put forth your best efforts!