What are the differences of traditional postcards to electronic postcards and their benefits for mail marketing
Now, the question for most direct mail marketers today is, which is better to use, traditional postcards or electronic postcards? Well to answer this question, you will need to know the real value of actual printing and the facts about electronic cards. Let me explain to you some of these facts so that you can judge the camp with which you should be in.
• The great thing about e-cards – The great thing about such is that it is easy to do, fast to send and of course FREE to implement. This is the great wonder of the digital age. You can send thousands and even millions of color postcards to a worldwide audience instantly. Do this regularly enough and you will guarantee yourself regular rates of responses each day. What is more, these are cheaper. You just need your computer and an Internet connection and you can do it all by yourself. Of course, you can also use some more advanced services that will cost you a bit for electronic marketing deployment. However, these are cheaper compared to other forms.
• Some bad stuff about electronic promotions – The bad side is that it can get TOO MUCH for a market to handle. As all of us who have used email, SPAM can get a bit too overwhelming and if you are not careful, your own emails might be classified as such. It takes some great care to actually use such responsibly and effectively today and not experience bad consequences.
• Why printed still matter – When it comes to full color postcard printing, you should know that some real benefits could still be generated from these in the marketing world. The most important benefit that you should know is that everybody still checks their snail mail and will undoubtedly look at marketing postcards all the time. While most others might be considered SPAM, real ones with real pictures are still very interesting to everyone, no matter what its message is. This means such may work quite well even in this modern world just because of its very nature. So it is will well worth investing in such today.
• Some drawbacks – The only real drawback with REAL cards for marketing is that it takes a lot of work to do and deploy. You will of course need to design, print them via a printing company and then deploy them through the postal service, a courier or maybe even some of your staff. There is a lot more footwork when you do use them for marketing, and if you do not have the time or the manpower to do it, you might not be able to get the results that you are looking for.
These are the real facts about electronic and traditional cards. As you can see, there are distinct advantages and disadvantages of both. My best recommendation would be to use a combination of these two for your marketing campaign with emphasis on the REAL postcards.
