Multinational energy giant and the local oil brand "science and technology" are seen for his winning a magic weapon. It is respect, also it may be said that all parties focussing on to display own superiority.
Oil city on November 17, 2010, the guidance system of China's first commercial vehicle lubrication product use of the commercial vehicle lubrication guideline "the official launch. Its presence, fill in the production and maintenance in guiding commercial vehicle technical personnel, commercial vehicle users the correct choice of lubricating oil no scientific basis of blank, correct guide users to regulate use of lubrication oil.
At present, as our country's oil is extremely competitive market, sales channels and very complex. This causes the false lubricating oil and various non-standard floods the market into the use of lubrication oil. And this one guideline is rolled out, to standardize the industry played a crucial role.
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In 2010 China oil market local brands local advantage is more and more appear. China's oil lubricating oil company general manager LiaoGuoQin in the commercial vehicle lubricant guideline "conference speech which can be made a secret, she said:" China's oil lubricating oil company has been established, all the time from China's automobile industry, support for vehicle provides the best lubrication products as an important enterprise management idea. In the future, we hope to be able to enhance and all major automobile manufacturers of cooperation, and introduced a belongs to China own vehicle-use lubricant standards. At the same time, the kunlun also depending on the scientific and technological innovation is the development of the enterprise eternal power. We will continue to adhere to the principle of unified ', 'scientific research unswervingly strengthen scientific research."
Oil in not offering in kunlun brand before, have tried to launch "torch" the brand, but because the system reason, the oil company surface response, but no real action and finally dropped. In 2004, nine brand integration, unified to BaoShiHua kunlun brand, although many of the industry, this evaluation is different, but the integration of kunlun is oil brand success step towards route. Not integrated in the former, of its oil comprises nine lubricating oil brand in China, the market has been done certain popularity, such as flying, seven stars, daqing, tianshan mountain, all in one area or a kind of oil on gained greater success. But because the scattered forces, no unified brand image, and no unified development and management, urges the nine brand and not form a strong force, market development in a stagnant state. And this kind of integration in some extent, it really enhance the brand competitiveness and the overall strategy of tension.
The Great Wall in the actual market developing also gradually formed a unique brand culture and focus on the global business development strategy, and speed up the overseas market development, and introduction of SINOPEC lube oil as the international market development of brand, strive to build China petrochemical lubricant "high technology, high quality, internationalization" brand image. Its series of products has also through the wearing of Chrysler, the public-female, Benz, Volvo, the world famous manufacturers such as MAN authentication technology, becoming China's first, second automobile group, Shanghai gm, Shanghai Volkswagen, chery, baosteel and other large group company preferred special oils.
Multinational energy giant and the local oil brand "science and technology" are seen for his winning a magic weapon. In this respect, also it may be said that all parties focussing on to display own superiority. In January 2010, China's oil lubricating oil company received a Chinese oil industry first ever national technical invention prize; In November, and they hand in hand to dalian maritime university jointly set up the "ship oil joint laboratory evaluation". And recently, also on display for the first time in China shell a transparent, and true car body ratio for the 1-1 car model, display its purpose, which was to let consumers can clearly see how shell oil in the engine parts play in clean protection.
Pay attention to scientific research can be interpreted as a lubricant manufacturer cross-border innovation for the most active performance in 2010, when is the Chinese petrochemical lubricating oil company. Established last year the first domestic cross-industry technical cooperation center-China petrochemical auto industry technical cooperation center, and has become China petrochemical service of the auto industry of one-stop window and platform. Since this year, from China automobile research center strategic cooperation, to chery, truck, dongfeng nissan, such as auto enterprise technical service, Main products: car dvd player, in car camera, are with good quality. China petrochemical car cooperation in the center of petrochemical and industrial integration of the car from the source for technical innovation of the function of the big stage. From the Great Wall in ten thousand tons VLCC30 Marine oil tanker was founded on the application, and then to the Great Wall of China's four big lubricant and the shipping company's overall cooperation, China petrochemical lubricating oil company is making a cross-industry cooperation to promote technology innovation mode, cover car, shipping, steel, machinery, energy, etc.
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