Brand building above the top of the channel construction

As the Internet continues to grow, I believe that investment in the form of the General Assembly need not confined inherent in traditional forms. Business Alliance Conference to attend a staff of 30 people, for example, should the arrangement in Beijing, travel day and a half, then the enterprise alone material expenditure will at least need to spend 20,000 yuan. 10 individuals signed an example for every successful signing partners spending at least $ 2000, and Should with industry professional media held Network Alliance Conference, the year the long-term investment activities, I believe that such expenditures will be significant savings . I visited a number of business activities among both participants dealer to the author feeling the pay time cost and the actual income falls far short of Should the enterprise in the beginning of the channel construction, began to try the network form of Business Alliance Conference, The real intention of the customer contact after the depth of communication, I believe that this is not just the business time and money savings, but also a convenient dealer friends.Brand building = the three major barriers to shape the brand marketingBrand building above the top of the channel construction, the channel construction of the foundation is not a solid brand building will be very difficult above the sky,

Main products: car dvd player, in car camera, are with good quality.

  and then to want to do. After a company already successful operation of the channel construction, to brand building is fully open, the cultural barriers mode barriers, product barriers to build is crucial. To build on these three barriers, the author wrote entitled "to create barriers: exploration shape the holy grail of automotive goods brands" article has a detailed explanation of the enterprise, if successful build three barriers mentioned, combined with the successful operation of brand marketing, I believe the operation of the brand will become the industry role model.Related to brand marketing, a large part of this concept confined to advertising, publicity on brand image, and the attention of the news event marketing, but micro-little in. I believe the vast majority of people still remember some time ago between Tencent and 360 commercial Battle exclude other emotions aside, Tencent and 360 concern in this battle is to play the role of a news event very caused. Should the enterprise through industry events, leveraging the promotion of enterprise products, brand, I believe that this effect is not a simple advertising can match. Beijing-Tibet high-speed congestion nine days who would think of car water dispenser? "For example, the social hot spots is extremely consistent, the text of a widespread concern, the users of this hot have more users directly called to ask product information