With plenty of consumers feeling apprehensive about the current economy, Hyundai is hoping to quell some potential car buyers’ fears.
Hyundai is allowing new car buyers to return any vehicle their purchase, and be free from any loan obligation. Hyundai will also cover any difference that remains. With no extra fees or charges on top of the sticker price of the vehicle, Boston Hyundai dealers believe that the new program may be just what many buyers are looking for.
Research that Hyundai conducted showed that many car buyers are simply not interested in rebates or the typical incentives. With economic instability and rampant layoffs and job losses, a basic rebate is certainly not enough to encourage car buyers to shop for a car.
Hyundai has stipulated many factors contributing to this new program, such as involuntary job loss, personal bankruptcy, getting transferred, or accidental death. If any of these life changing conditions , Hyundai says the vehicle that is either leased or purchased can be returned. Hyundai dealer Lancaster PAnotes that the program is also available to qualified buyers without any regard to health or employment history.
Availability of Hyundai’s new program is contingent on the buyer making a minimum of two payments before filing for the benefit. Managing the program is Walkaway USA, which provides auto dealers with financing and insurance services.
Ultimately, the program offers consumers the ability to avoid default while still maintaining their credit rating should an unfortunate, unforeseen life-changing event take place. While it’s new to Hyundai and a Birmingham used car dealership, this type of program has been offered at individual dealerships before in the U.S. and Canada. Hyundai is the first automaker to offer such a program nationwide.
It looks like the program will be a solid fit within Hyundai’s brand. Already Hyundai’s warranties have become popular with consumers, and Hyundai Texarkana believes this new program will also help Hyundai offer even greater value for struggling consumers.
Creating additional customer value beyond attractive vehicle warranties is likely to go a long way in a sales deprived market says Lewiston Hyundai. As the program requires no additional financial commitment to the consumer other than the cost of the vehicle itself, it may be seen as less gimmicky than the standard slew of incentives offered today.
Although Hyundai may become the only automaker to offer this type of program nationally, Walkaway may make it available to individual dealers offering other brands. Until then, Hyundai dealers such as Hyundai Philadelphiawill be able to stand out from a sea of incentives from other dealers that have done little to draw customers into showrooms.
Volvo Dives into Plug-in Hybrid Technology
Volvo has been struggling amid slumping global sales, but that hasn’t stopped the automaker from diving into research and development. One such as product of its R&D efforts is a new plug-in hybrid that will be due by 2012. Volvo has committed itself to producing a high mileage diesel-electric plug-in hybrid, but it has yet to confirm its plans to sell the vehicle in the U.S.
Lexus ES Still Critical to Luxury Brand Lineup
As one Lexus’ most popular models, there will be plenty of drivers that will be happy to see a revamped Lexus ES 350 coming to showrooms later this month. While it may not be a full redesign, the updating certainly brings needed enhancements.
Euro Civic Type-R Teases U.S. Consumers
In the U.S., Honda is mostly known for producing somewhat conservative, economical cars. However, the image of Honda outside of the States is far more performance oriented. This is attributed to a range of models that can be had overseas, but remain unavailable here.
