Ford Figo Photos Price and Specifications

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The most cars preferred in the Indian market by the Indians is a 'Small Car'. Even the law of the land has been doing a lot to improve the sales of these cars.  In fact today every car maker wants to have a share of the small car market and as a result, this is the segment most manufacturers like to have a presence in order to have an overall healthy market share. Ford was expected to deliver a small car since the launch of the Ford Ikon way back in 1999. Ford does not need much to improve its sales and the success of the Ikon and 1 lakhs sales of the Fiesta are a ready reckoner of this achievement. However these impressive figures were only reflecting a mere 20% market share all this while.

The pricing is one of the key players in deciding the success of the car. The Swift and Hyundai i10 have raked in the numbers while the Skoda Fabio and Jazz due their high prices had to bear the windfall. Generally most Indians first compare the price of the car to its other rivals in the market and then look for the features of the car and the quality it offers. So therefore sometimes giving a deluxe car at higher price can be in for some rude shock. Ford has learnt its lessons from the launch of the Fusion which did not do much at the sales charts and finally came up with the Ford Figo at a price of 3.6 Lac Ex-Showroom Pune for the Base Petrol Variant and the result is there for all to see.

The Ford Figo is your regular looking Ford. The style is ripped from the Fiesta, Focus and the Fusion. The Fusion touch is seen at the rear. The platform is shared by the Fusion as well. It is a car worth its money with a capacity for five people, huge boot and good riding quality as well.

The Figo has a no nonsense design similar to the ‘Kinetic Brand Philosophy’. The car has no streaks across its body like the Hyundai i20 or the Chevrolet Beat. The striking points of the car are the headlights, the Tri-Plane front end, Upper Grill.It does have some misses in terms of the Tilt Adjustable Steering and Alloys. The parcel tray at the rear needed some quality. It does make up with the losses with its Electric Boot Release Button on the Dash, which is a feature unique to the Figo.

The car has a plenty of storage place along with deep door pockets that can hold a 1 litre bottle. The door also has tremendous storage place for stuffs like maps or rags. The Storage at front of the Gear Shifter is divided into 3 sections and gives space for a glass, the I-pod or any other item similar to the former in shape and size. The handbrake lever has a recess below for storage and even behind the Lever for Rear Passengers. The Glove Box is quite big and deep enough along with a small compartment below the headlight switch for loose change or receipts.