Dealer preferential reduce, consumer also relatively rational. Reporter random interviews to 5 S inn when citizens, most of the said it is difficult to talk down at least one day, car is to want to touch the recently.
After the Spring Festival every year are new car transaction off-season,
but at the same time is also the new vehicles entering the market concentration period. Last week, GuangBen, kia and other enterprise over the years they push on the new car for busy, and seizes the New Year ahead. Last year a desolate because half of this year, manufacturers and distributors have half of the embattled, expect a new years have big gains.Consumer demand has released in JanuaryAfter the Lantern Festival, the dealer into the New Year of the busy period, but also quite light marked after the half meet off-season. "Half of the cold after it is expected that." Racetrack a changan ford store sales personnel as sir when accepting a reporter to interview, says half of cold and cheerless is mainly after consumers buy the demand in January by released early. Before the Spring Festival, dealers buy the New Year before consumers take psychological, big promotion favourable activity. Guangzhou market overall good in January, clinch a deal is hot, but after, dealers preferential promotion amplitude common narrow.Reporters noticed, at present the basic slightly higher prices than years ago. Although faw Toyota, GuangQi Honda, changan ford and other types of price I have a small amount discount, but because after the Spring Festival is a traditional sales off-season, dealers task is not big pressure, the price also natural will keep tighter.Dealer preferential reduce, consumer also relatively rational. Reporter random interviews to 4 S inn when citizens, most of the said it is difficult to talk down at least one day, car is to want to touch the recently. In may, or auto show more cost-effective some time to buy a car.At the end of the first round or lift the price warRacetrack Shanghai Volkswagen Ye store sales personnel crown told reporters: just after the Spring Festival, 4 S inn general will not give big discount, if not rush to buy a car, can look for a period of time buy again. Reporter in guangzhou each big car brand that club shop, because this year ahead of the Spring Festival holiday, usual in March in the middle of the car DVD first round of the price war began, and may to the end of February and early march uncovered.Although manufacturers in the promotion policies haven't issued, such as faw Mazda, GuangQi Honda's 4 S inn recently had already started the first round sales promotion to send new ceremony bag activities. Faw Toyota ever better shop just let the false have embarked on small range of special offer promotional work, test market reaction. There are many dealers while the Lantern Festival, the western valentine's day big do sales promotion, faw Mazda guangzhou into far shop while the Lantern Festival big promotion activities, launched a special version of black Mazda wing yuanxiao, price concessions in disguised form, so as to capture part market opportunities, and expand the market sales. Changan automobile January pin yield don't change year-on-year decline. February 1, by January data express production and sales that month, production 109100 vehicles, a 40.38% year-on-year drop; To sell 126000 vehicles, a 36.82% year-on-year drop.Among them, the production company in January 34300 cars, sales of 40900 vehicles. The company WeiChe demand shrinking, the independent brand growth weakness. The independent brand, the company headquarters, hebei changan, nanjing changan production and sales are up by a sharp decline, or mainly from cross passenger car sales decline type. Including hebei changan and nanjing changan year-on-year drop greatly. The joint venture company brand, changan ford and changan suzuki that month realized respectively sales of 25000 cars and 15600 vehicles, up fell 38.9% and 32.3% respectively.February 9,, cicc reports released, changan automobile experienced in the third quarter of last year after the performance of low, the performance of the company is expected to rebound gradually, new products to the JianKui listed chang. The attention of the value is, ford value backup camera degree increase China will spur the development of changan ford, or will give changan automobile bring greater investment income. Ford chairman of China XiaoDaWei said, "ford plan before 2015 introduced in China 15 brand-new products, in addition, ford will step up to the construction of new factory, four new factory will be put into use as soon as possible." ChenPengYang expected, changan ford models accelerate after launch, 2013 will have performance inflection point.
