Hybrid Only Lexus Model Offers Much

Lexus is making news these days by reclaiming the top position in current consumer surveys, something it recently shared with the Buick brand. For years now, Lexus has been the top performing brand of all car companies, sharing the award some years while finishing first most others.

New For 2010

Not one to sit on its laurels, the luxury brand for Toyota is turning everything up a notch by introducing the 2010 Lexus HS 250h, the only full dedicated luxury hybrid model on the planet. Yes, Lexus is going where Toyota has been for many years – offering a model that offers hybrid technology only.

The HS 250h doesn't look like the Toyota Prius, but it does share some important components with that car line. The 250h sits on a modified Prius platform, but has been outfitted along the lines of what discriminating Lexus customers require. This means that all of the leather, premium sound system, softer ride, and interior amenities expected are included. And, with a price tag of $34,200 the standard model offers unusual value for the Lexus brand. A better equipped Premium sedan retails for $36,970.

Excellent Fuel Economy

Both HS 250h models are expected to deliver 35 mpg city and 34 mpg highway, which are excellent numbers for a five passenger luxury sedan. That edge should help Lexus increase market share as well as appeal to current Prius owners looking to trade up to Lexus.

"The creation of a dedicated luxury hybrid vehicle speaks volumes about Lexus' commitment to our customers and hybrid technology," said Mark Templin, Lexus group vice president and general manager. "Forward-thinking, well-informed entry luxury consumers are seeking a social statement and technology with a clear benefit in their next car. HS 250h delivers this with its unique package and modern luxury that fits their advanced lifestyle."

A Lexus First: Four Cylinder Power

Powered by a four-cylinder engine, a Lexus first, and paired with the latest iteration of the vaunted Lexus hybrid system, the HS 250h releases zero evaporative emissions and offers 147 horsepower under normal usage, but 187 horsepower in combination with the hybrid drive motor. A variety of trim packages and add on features allows buyers to customize their Lexus which also comes with Lexus Enform and Safety Connect, which are navigational and security features offered by subscription after the first year of ownership.

The Lexus HS 250h is the fourth hybrid model offered by Toyota's luxury brand. As consumers compare the car's options and what it has to offer to them, the new Lexus should be a formidable competitor in a segment lacking luxury hybrid options.