The New Ford Focus ST Unveiled at the Geneva Motor Show

May 23


Redge Dawson

Redge Dawson

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The Ford Focus ST, a high-performance variant of the popular Ford Focus, made a significant splash at the 2010 Geneva Motor Show. This article delves into the details of this exciting new model, its features, and its significance in Ford's global strategy.


A New Era of Connectivity in the Automotive Industry

In today's world,The New Ford Focus ST Unveiled at the Geneva Motor Show Articles internet connectivity is almost a basic right, and the automotive industry is no exception. Consumers can now explore a wide range of cars from the comfort of their homes, thanks to advancements in digital technology.

The Evolution of the Ford Focus

The Ford Focus, a small family car, has a rich history. It was first introduced in Europe in July 1998 and then globally in February 2000. The North American model was in production until late 2010. The second generation launched in Europe in January 2005, with updates in January 2008, and was marketed globally outside North and South America. The third generation was set to be sold globally, starting in Europe in late 2010 and then in the Americas in early 2011.

The 2012 Ford Focus ST: A Performance-Oriented Marvel

Ford announced a new performance-oriented Focus ST, which was previewed at the 2010 Geneva Motor Show and officially introduced at the 2010 Paris Motor Show. The new Ford Focus ST was one of the star attractions at the Geneva Motor Show, following its world debut at the 2010 North American International Auto Show in Detroit.

Exterior and Interior Design

The Ford Focus ST features a more aggressive exterior design, including:

  • A redesigned front bumper with larger air intakes and grille
  • A larger rear wing
  • Wider side sills
  • Center exit exhaust
  • Alloy wheels

Inside, the car boasts:

  • A trio of additional gauges mounted in the dashboard
  • Faux-carbon fiber trim
  • Sport seats with body-colored inserts and stitching

Engine and Performance

The ST is powered by a 247 hp (184 kW) version of the 2.0L EcoBoost engine, a 25 hp increase over the previous Focus ST with a 2.5L 5-cylinder engine. This new engine promises exhilarating performance and handling, true to Ford's ST heritage.

Ford's ONE Strategy and Global Significance

The launch of the new Focus range is a milestone for Ford, marking the introduction of the first truly global product developed under the Company's ONE Ford strategy. The Focus is Ford's most significant car range globally, developed at Ford's global center of excellence for Small and Medium Cars in Germany. It is set to be sold in over 120 markets worldwide.

Global C Segment Platform

The next-generation Focus is built on Ford's new global C segment platform, with up to 80% parts commonality around the world. This platform will underpin at least ten vehicles globally and is expected to account for two million units of annual production by 2012.

The Promise of Performance

At the 2010 Geneva Motor Show, Derrick Kuzak, Ford Motor Company's group vice president for Global Product Development, promised an exciting new performance version of the next-generation Ford Focus. Ford delivered on that promise by revealing an early preview model of the new Focus ST at the Paris Motor Show.

The New 2.0-Litre EcoBoost Engine

The new range-topping Focus ST features a unique 250PS version of the new 2.0-litre, four-cylinder Ford EcoBoost engine. This engine offers an intoxicating blend of performance and handling, accompanied by an addictive sound.

Design Influences and Market Reception

The new Focus ST's design has been influenced by various elements, including shades of the Kia Ceed in the car's nose and striking rear lamps shaped like a melting egg. The front end is influenced by the Fiesta but introduces the next iteration of Ford's family face. Enthusiasts have found the design striking and sporty.


The new Ford Focus ST, previewed at the 2010 Geneva Motor Show, is set to be a significant success. With its aggressive design, powerful engine, and global strategy, it represents a new era for Ford's performance vehicles.

For more information on the Ford Focus ST and its features, visit Ford's official website.

Interesting Stats

  • The Ford Focus has been one of the best-selling cars globally, with over 12 million units sold since its launch in 1998. Source: Ford Media Center
  • The 2.0L EcoBoost engine in the Focus ST provides a 10% improvement in fuel efficiency compared to the previous 2.5L engine. Source: Ford Performance

By understanding the evolution and significance of the Ford Focus ST, enthusiasts and potential buyers can appreciate the innovation and performance that this model brings to the table.