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BUSINESS DEVELOPMENT PROFESSIONALS' SECRETS REVEALED
The biggest obstacle in trying to obtain a new client or
business partner is reaching the right person in the
appropriate organization who will close the desirable
deal. The Internet offers some innovative ways to
overcome this obstacle quickly and efficiently.
Most consistent performers are able to meet their business
objectives via the people they know and introductions they
get. In other words, they have established relationships
and social capital that they nurture and leverage.
Typically it takes years to build a Rolodex of qualified
business contacts and a significant investment in time to
keep the relationship current and to nurture the
relationship.
Since this is not an option for many of us especially as
we start in the business or a new line of business we must
resort to “Cold Calling” or “Blind Dates” set up by well
meaning friends. The success ratio is hit and miss.
A more reliable approach leverages Connection Makers. A
Connection Maker is a professional that not only puts in
contact with your prospect but also provides a personal
introduction and provides you with the appropriate
preparatory background and identifies what you need to be
prepared to do.
Finding Connection Makers
Finding the Connection Maker who has the business skills
and relationships that you are looking for in a prospect
and can provide you the personal introduction to that tough
to reach prospect is usually an exhausting and very often
fruitless process. In other words finding the right
Connection Maker, however, is often as difficult as finding
the prospect.
There are few reliable sources that can help you find the
right Connection Maker. Even those you can find it is often
very difficult to verify that they are qualified in terms
of information and accessibility. Internet business
networking sites solves this problem and facilitates the
introduction to numerous qualified Connection Makers and
perhaps more importantly you can qualify them yourself
rapidly, confidentially and discretely.
Online Platforms for Business Networking Solutions
Online platforms for business networking are providing
solutions to help accelerate the first and most critical
phase of the sales and partnering process – making the
business connection.
The business connection has three fundamental components:
*Knowing who to call
*Getting on their calendar
*A personal meeting.
Online platforms for business networking eliminates the
traditional obstacles to making the business connection by
providing an easy and effective way to identify the decision
maker or right internal sponsor and get an introduction that
facilitates the personal meeting quickly, confidentially,
discretely. The resulting invaluable relationships are
established quickly right from your computer.
How does an online platform for business networking work?
Online platform for business networking enables members to:
*Find the help to break-into that key account
*Find the influencers
*Find the right business partner
*Get the needed background to make the sale
*Get the personal introduction
These online platforms provide a win-win networking
strategy to ensure participation of qualified Connection
Makers and motivated clients via an online connection
service. This web-based service assures privacy and
discretion while enabling qualification dialog(s) between
both the client and one or more Connection Makers. Both
parties remain anonymous until each party is comfortable in
identifying themselves. Once comfortable they can directly
communicate with each other.
Connection Maker offers these online platforms members a
significant increase in their hit ratio of getting the ear
of the right prospect in a timely manner.
The online platform offers Connection Makers the exposure to
a huge normally inaccessible market of potential clients and
partners looking to leverage the contacts, relationships and
business experience the Connection Maker can offer. It is
significantly more reliable than word-of-mouth references and
much more efficient in qualifying prospective clients and
partners.
About the Author:
Ziv Dascalu is the CEO of BroadProspect Inc. BroadProspect's online business network matches well-connected people with companies who seek assistance in getting business opportunities and leads, helping them to open doors and close deals. For more information please visit http://www.BroadProspect.com
