Dinodirect ---A Bulletin of Glad Tidings to all the online shoppers

As a journalist of home shopping channel, many customers write to me, they asked how to buy the quality goods without paying the high profit to the Middle person? As we know, we always bought products in the local stores, they are retailers, they have to wholesale the items from the wholesalers or commercial agent, the wholesalers have to pick up the goods from factories, so at last, the retail price is very expensive than the original EXW price. Sometimes it is much higher than our expected. To fix the problem, I contacted a lot of entrepreneurs and economic professors. They told me, since our economic system is developed in a high speed, so this contradiction will be solved soon. Now a new business model comes in to being. It is B2C business type. This is a new way to do business in the future. Factory or wholesaler will establish a way to reach their customers directly. This is undoubtedly a good news to us. In order to find out what is B2C business model, I had an interview with the chairman of Dinodirect (which is one of the top B2C Company in the world.). Let’s welcome MR Kevin.

Me: hello, Kevin. Welcome to home shopping. As we know, your company did a great job in B2C Ecommerce field. Could you please give us a brief introduction of this new business model?

Kevin: ok. While the term e-commerce refers to all online transactions, B2C stands for "business-to-consumer" and applies to any business or organization that sells its products or services to consumers over the Internet directly. When most people think of B2C e-commerce, they think of Amazon.com, the online bookseller that launched its site in 1995 and quickly took on the nation's major retailers. However, in addition to online book retailers, B2C has grown to include a lot of different kind of products and services such as Dinodirect company, they offered abundant of products and service, also, their customers are coming from all over the world. What is the difference between B2C and B2B e-commerce? For one thing, the customers are different — B2B (business-to-business) customers are other companies while B2C customers are individuals. Overall, B2B transactions are more complex and have higher security needs. Beyond that, there are two big distinctions: 1 Negotiation, 2 Integration.

Me: As a leader company in B2C field, can you share some useful experience with us?

Kevin: our big challenge is getting browsers to buy things. Your e-commerce site cannot live on traffic alone. Getting visitors to the site is only half the battle. Whether they buy something is what determines if you win. The so-called conversion rate for B2C e-commerce sites is still fairly low. Some ways to boost your conversion rate include improving navigation, simplifying checkout process (such as one-step checkout and easily replaced passwords), and sending out e-mails with special offers. Building customer loyalty is also very important. With so many sites out there, how can you build a strong relationship with customers? Here are some tips. They are also our core competence:
1. Focus on personalization: 2. Create an easy-to-use customer service application. 3. Focus on making your site easy to use. 4. Customers satisfactory are the most important.5. Set up a strict quality control system.

Me: Thanks, Kevin. Your suggestions will do a great help to us. Hope Dinodirect will offer more surprise to us.