Elevating Your Elevator Pitch

You’ve written it, honed it and are proud of it.

Now how can you be sure everyone in your organization that needs to, is able to use your elevator pitch most effectively? Whether you’re honing your elevator pitch, answering RFP’s, or simply prospecting, do are your perspective clients always see and hear your organization at its best?

If your answer isn’t an unqualified yes, it’s time to consider executive coaching.

Coaching picks up where classroom skills leave off. Executive coaching transforms individuals and teams and gets them working at their highest level of performance. Each Pincus Group training is designed to fit your goals, using your specific messages and aimed at your unique target audiences.  

Remember these three basic rules to Elevate Your Elevator Pitch:  

• IT’S ALL ABOUT WHO’S CATCHING (“THEM”): A common mistake in elevator pitches is to tout what you do best. That shotgun approach asks too much of your audience. It assumes your audience will then do the work needed to figure out the synergy between what you do and what they need. Instead, do your homework and figure that out for them. Then craft your pitch exactly where it’ll be most effective; how your expertise can help them meet their goals.
• VARY YOUR PITCH: If you understand that It’s All About Them, then you know you can’t use the exact same pitch with every potential client. You’re going to have to allow your people some latitude in their individual pitches with individual clients. Don’t ask your executives to memorize, ask them to internalize and absorb a set of values and messages about what sets your organization apart. This isn’t acting. You want your executives to be able to speak with passion and authority about what they truly believe.

• PITCH PERFECT TAKES PRACTICE: Whether you choose a professional coach or whether you tackle honing performance on your own, there is simply no substitute for practice. Practice doesn’t mean sending materials around to the team either. It means hearing the pitch the way your target audience will, orally. No matter how tight the deadline, how busy the team, oral practice simply has to be part of your preparation routine.

Successful organizations know top performance doesn’t happen by accident. Invest in your executives and in your company’s success with executive coaching. Call us at: 301.938.6990 for a no-obligation consultation.

For the full article and more tips on Elevating Your Elevator Speech, go to www.thepincusgroup.com