Iconix Brand Group is one of the most popular holders of some branded clothing lines. One of its most recent aquisition is the Mudd Jeans. But what made Mudd Jeans so special that attracted the eyes of Iconix.
Iconix Brand Group is a brand management company that licenses brands to retailers and manufacturers primarily in the apparel, footwear,
and apparel accessory industries. The group holds some of the most popular brands of clothing lines today, such as Candie's, Bongo, Badgley Mischka, Danskin, Joe Boxer, London Fog, Mossimo, Ocean Pacific, Rampage, Starter, Rocawear, and Mudd.
One of Iconix's latest addition to its collection of in-demand brands is the simple Mudd jeans. What made Mudd unique from other brands that Iconix holds is that the brand offers some of the cheapest clothing lines around. But that doesnt mean its unfashionable, because Iconix holds this brand in such high regard.
Mudd Jeans is a brand of jeans that markets to young girls, teenagers, and women. Many loved Mudd jeans not only because of its trend setting styles and fashionable collection of clothing lines, but also because of its cost. For $40 US dollars, anyone can avail on what Mudd can provide its devotees.
Like any normal jeans brand they come in white Khaki, black, and blue. They also have a wide variety of products other than jeans including purses, and shoes.
The Mudd brand became popular in 1995 when they introduced their affordable flare-leg jean which was a popular style at the time. This hip-hugger style first became popular in the 1960’s and came back again in the 1980’s. They got their name because they literally hug the hip. Instead of sitting on your waist, they rest on your hips. Today, the brand has expanded to include shoes, intimates, eyewear, bags, hats, and jewelry as well as a wide array of clothing products.
Because of the popularity and huge demands for the Mudd jeans, it quickly got the attention of Iconix. And in 2006 Mudd was bought by Iconix Brand Group who owns various fashion and home brands. Under new ownership Mudd has continued to expand their brand and has introduced “Mudd Girls Move the World” which features real girls and their stories about helping out in their community.
Mudd products can be found in the United States at Kohls, JC Penney, Sears, Shoe Dept., Mervyns, Famous Footwear, Bealls, Bon Ton, Carson Pirie Scott, and Stage. Mudd is also available in Panama and Mexico.
