Promising UX Design Trends To Generate Leads & Boost Revenue

With the advent of Internet of Things, the products and services are converging. The companies need to shift their expertise from selling products or services to selling experiences to develop the sustainable competitive advantage. Albeit there are several ways to improve customer experiences, however, User Experience (UX) design is the key element of an unparalleled user experience as it leaves the first impression on the customers.

The professionals at Frisco Web Solutions offer the following promising UX designs to help you generate more leads and revenue:

Almost 95% of marketers are already using video ads on social media. Although a majority of sites use videos to demonstrate their products, the production of video content is going to be more aggressive and beyond product showcase. Companies will increasingly use video content as part of their content marketing strategy. They will also use YouTube Live or Periscope to streamline some part of the content.

Over the past few years, we have seen the seamless experiences over the desktop, tablets, and mobile devices. The Internet of Things will take this a step ahead – you no longer need to be connected with phone or desktop to do things. For instance, with Snapchat Spectacles, you can connect with your friends without a phone. Moreover, it is a fashion accessory that offers a wonderful user experience.

Taking a small step at a time to accomplish significant results is back in fashion. UX designers at Frisco Web Solutions have included the concept of linear designs where the site or app guides the user to perform an action – one step at a time. For instance, Uber uses the idea of micro interactions or linear design to guide users for booking taxis.

The responsibility of excellent UX design will move beyond the UX designers. Companies will not solely depend on the responses of survey forms filled by the customers to measure the user experience. Instead, the top management will act as buyers and actively participate in the customer journey to spot the gap between the company’s vision of experience and the real user experience.

UX design is going to play a vital role in the success of all types of companies. The UX designers must monitor the aforementioned trends and adopt and adapt their strategies to stay relevant in the long run.