SEO for moving companies is a bit different than for other businesses. In this post, we're going to give you some tips that have worked for our Boston moving company. Hopefully this can help you out!
With over 5000 moving companies in the United States, if you’re in the moving business, you need a way to stand out and get in front of your potential customers.
This could be through specialty services, word of mouth, advertising… the list goes on. However, we highly recommend implementing some easy search engine optimization (SEO) tips for the best results.
SEO for moving companies will help you target your ideal audience, get your website to appear further up in search results, and, hopefully, get more traffic flowing to your website. This all adds up to more moves and more business!
Let’s look at a few tips that anyone can implement.
Use Location to Your Advantage
Using local identifiers and keywords is going to be one of the best tips you can do. Think about it: when you’re moving, you usually search something like “moving companies boston ma” instead of just “moving companies” or “boston moving company” instead of just “moving company.”
This will help you target customers in your area, which is more helpful for eventual business. This can also help boost your local SEO and get you and your listing much higher up for local customers you’re looking to target.
Get Your Company On Directories and Business Listing Sites
Another great tip that’s easy to do yourself is to get your business on online directories and business listings. This could include:
These listings will include links back to your website (also called backlinks) that are a great SEO booster. This also makes your website (and your company overall) much more accessible to search engines and searchers alike.
Maintain a Consistent & Informative Blog
Did you know that creating content on your website leads to 434% more indexed pages companies to websites that don’t create and update content? Of all the types of content creation (videos, social media posts, etc), blogging is the most popular and arguably the most effective.
Blogs help to provide your target audience with information that they are searching for. You’re answering their questions, providing key info that they need, and becoming an expert in your field. This boosts your brand identity & loyalty while driving targeted traffic to your website.
SEO for Moving Companies: Make It Fast and Mobile-Friendly
Google has specifically stated that site speed is one of the top ranking factors for their search engine.
This makes sense seeing as just about half of all people say that they don’t want to wait longer than 2 seconds for a page to load. If loading times are long, most people will click away and find a different website.
Ensuring your site runs smoothly and quickly is an easy way to improve user experience and boost your SEO.
Making the site mobile friendly is another important adjustment you need to make for your moving company website. Just about half of people start their search for a product or service on a mobile device. Not only that, but it’s becoming more and more common for people to use mobile devices only.
Making your website mobile friendly can help your customers find you and will boost your overall rank online.
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