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Digital Publishing is becoming common to distribute books, magazines, and newspapers to consumers through PC, iPhone, iPad and other tablet reading devices. Some companies have discovered the benefits of digital publishing and they use digital publishing as one of their communications toolkits.
Why digital publishing?
Digital publishing combines the advantages of web publishing and print publishing, people enjoy the look and feel of printed publications, but printed publishing has its limitations, such as interactive content, distribution.
Nowdays, the digital natives want to get more from information source, not just the information of publications. Digital publishing, not only retains the emotional expression of printed publications, but also adds rich diversity of web. Your digital publications can reach directly to your target audience because of the rapid spread of the Internet, and of course, some economically viable publishing tools can let you make your digital publications at a reasonable cost.
With powerful digital publishing software, you can create interactive and engaging content to keep readers. Using some e publishing software, you can embed videos, music, and add links to websites, so your publication will become an emotive interactive e-marketing tool.
Which kinds of publications should i publish?
Well, this is according to yourrequirements. You can publish online magazines, digital catalog, E-brochures, E-report, newsletter, supplements, flyers, interactive e-books, training manuals, marketing material and much much more!
The advantages of digital publications:
The digital publications can bring lots of advantages for your business and customers.
You can add more elements such as videos, sound, links, enhancing the user experience.
Some software can help you convert PDF to flash publication that can be read on all devices such as iPhone, iPad, personal PC, android devices and others.
You can add Ads in your publication, so you can your clients can get benefit from digital publications.
You can also brand your business in your publications.
Digital publications can help you save your money from print, and it can reach a larger audience from internet.
You can distribute through social media, this will let you have more interaction with customers.
You can also create offline version digital publications and distribute through CD and DVD.
With the track function of some software, you can know about what works and doesn’t work of your publications.
Digital publishing has numerous benefits: lower investment, cheaper production costs, low inventory storage costs, and most important of all, the ability to build a stronger global customer base. And Consumer needs have changed. they want to be able to access all communication channels (blogs, social media, internet, email) at any time using any equipment (mobile devices). Digital publishing is the future of communication, so why not use digital publishing as a tool to brand your business?
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