Career Opportunities in Content Writing

Feb 4


Vikash Kumar Jha

Vikash Kumar Jha

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Content writing is a skill everyone must master. Businesses and firms communicate with their customers through content. In fact, contents mark an impact on the thought of a customer. A good content will help in retaining and discovering new customers. This article on content writing discusses scope and different career opportunities in this field.


The advent of technology has brought all information to our fingertips,Career Opportunities in Content Writing Articles quite literally. Anything you want to know about is just a click away. And to make this information reach out to the millions of people who are in search of it, content writers are needed. The internet has become the biggest medium of reaching out to people. So almost all businesses need content through which they can reach out to the public. And that is when content writers are needed, which is the reason for a huge market for content writing jobs.

Every single sentence, blog, article, advertisement or post that you read has someone behind it who put the efforts to write it down. Content writing is emerging as a bright career because digitization is reaching new heights. And there is more to content writing than just being a novelist or an essayist. 

Skills required to be a Content Writer:
  • There are no rigid rules of qualification required for content writing.
  • You need to be a graduate before you can start a career as a content writer.
  • Needless to say, excellent writing skills are a prerequisite.
  • Have good research skills because research is the key to great content.
  • Have the ability to convert research into engaging words.
  • Be able to express ideas in clear words.
  • Write in words that the audience can relate to.
  • Stay focused. A good piece of writing always demands focus.
  • A content writer also needs to have the skills to edit the content. The first written draft is hardly ever perfect. Grammar, punctuation, sentence formation, everything needs to be perfect.
  • Deliver quality content at all times. Do not compromise with the quality, because only that can fetch you more and more clients.

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Career Opportunities in Content Writing:

Career opportunities in Content Writing are wider than most people are aware of:

1- Social Media Writing

Every business nowadays is in the race of making its mark on social media. As a Social media manager, you are responsible for making the public aware of the business of a company. The responsibility is to promote a brand on Facebook, Twitter, LinkedIn, and other such social media platforms. In addition to this, you need to be really creative in making infographic copies, writing captions for posts on Facebook, Twitter, etc. 

2- News Reporter

Journalism is one of the most famous professions that individuals look up to. If you can make up interesting questions to ask, a neat and intriguing storyline, then you can opt for this career. You need to write a rich article that the audience would want to listen to and be interested in. 

3- News Writing

If you do not wish to face the camera as a reporter, you can look into the details of being a news writer. News that is published in newspapers as articles or online needs to be written outstandingly by news writers. But for this profession, a person with a degree in journalism is preferred. You need to create articles that are highly detailed and have the best language that is easy to understand. The articles need to be written with an unbiased perception and should have a rational conclusion. 

4- Blogging

If you do not want to be held back by the same kind of writing style and topics, then blogging can be your cup of tea. But the competition in this field is tough. You need to be exceptionally good to make your mark as a blogger. You can either write blogs for different websites or you can create your own website. Once you are an established blogger, you can earn money by endorsing various brands to your audience. Blogging gives you the chance to work online.

5- Copywriting

The main highlight of the tasks that a copywriter is responsible for is to create advertisements and taglines in favor of a brand. The content should be strong and convincing enough to attract the audience to the product that they are endorsing.  If you are good enough at creating endorsing content, this profession can give you the opportunity to earn a high income. 

6- Freelancing

If you do not wish to work under a particular company and entitle your services to one company alone, you can be a freelance writer. As a freelancer, you get the liberty to choose your own clients and work for them. Moreover, you can work according to your own time slot and at the comfort of your own place. But you need to be aware of the fact that your work will depend on the fact whether you are able to get clients for yourself or not. It is a risky profession so to say. Freelancers also have the opportunity to work from whichever city they want.

7- Editing

If you are good with words, are strongly confident about your grammar and punctuation knowledge, then you can be a good editor. As good a designation as it may sound, the importance of editing cannot even be stated. It is the last stage of responsibility for an editor to make the content presentable and error-free before it can be published finally. The editor should know how to make the content look presentable and easy to understand. From media, brand companies, publishing houses, everyone is in need of an editor.

8- Technical Writer

You need to be able to elucidate typical and complex facts into easily understandable English to be a technical writer. From writing FAQ's, Instruction-manuals, how-to-guides, there is a lot that a technical writer is responsible for. To be a good technical writer, you must have thorough knowledge about various topics like engineering, different software, and other such technical domains. 

9- Magazine Writer

Creating content for various magazines that are published monthly is another prospect for content writers. You will have to produce content like stories or articles for the magazine on a regular basis. You need to be interested in writing about fashion and lifestyle to make a mark in the field of magazine writing. The competition is high, and the number of people is also too high, so you need to make sure you are different than the rest.

10- Scriptwriter

As a scriptwriter, you have the authority to work independently. You can either write a script according to your preference and then pitch them to production teams. Or, you can work under a production team and write scripts according to the ideas of the production team. The scripts are usually for movies, television serials, plays, etc. 

11- Content Marketing

The overall implementation of marketing is the responsibility that comes under content marketing. Content marketers need to make sure that the delivery of the content is widespread across various social media platforms. They are also required to set a strategy and make the teams aware of the various recommendations for streamlining content. From analyzing web traffic to making sure the website performance is growing, all come under the responsibilities of a content marketer.

12- Communications Director

A business works on the basis of communication. And corporate communications need an expert to carry forward the communication in the right manner. The light that the company is viewed in, is in the hands of the communications director and on the way they exhibit the company. A perfect communications director should have great writing as well as marketing skills. As a communications director, all the activities regarding the press releases, news articles, advertisements, etc. will come under your supervision.

13- Proposal Writer

If you have knowledge about how the market works and how you can convince the clients for purchases, then you can be a proposal writer. As a proposal writer, you need to write documents related to product design, marketing, and pricing. They evaluate the requests for proposals and initiate responses that help the company win new clients. You need to have an eye for the potential clients and never miss the opportunities that come your way.

14- Academic Writer

In this profession, you use your vast knowledge about the various subjects and your writing skills. With the amalgamation of these skills, you are required to produce academic content for students who can help them. Or at higher levels, you can be required to produce educational material that can help individuals in boosting their professional careers. As an academic writer, you will write articles and columns in magazines or books.

15- Film Critic

As interesting and fun this job profile may sound, do not be mistaken that it is not an easy profession. There is much more than getting to watch movies for free. You need to build an informative review and be aware of the fact that a great number of people are going to trust your word. So you need to be thoughtful enough. You should have a thorough understanding of how a film is made and what all it takes to make a film. Only then will you be able to judge the film correctly. 

Salary Scope:

Career prospects in content writing are very diverse and numerous. The profession requires the same kind of hard work and dedication as any other profession would demand. The salary bracket is different for different professions and depends more on your personal skills and experience. For instance, the average salary of a content manager is around INR 301,269. The average salary of an Editor is near INR 300,482. With more experience, the salary can be even higher than INR 560k.


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