Your SEO strategy will dictate the way that search engines scan your website's content to produce results. Here are 7 SEO best practices to improve your search engine rankings.
If your website's search engine optimization (SEO) is not developed effectively, your search engine rankings will not be very good. When a prospective customer uses a search engine to buy something that they want, you want your online business to be at the top, or at minimum on the first page of the search engine rankings so that they click on the link to your website.
Your SEO strategy will determine how search engines check the content of your website to produce results. The 7 SEO best practices below will enhance your search engine rankings and potentially even get your online business to the top of the list.
1. Use The Right Keywords.
Keywords are the most important part of your seo strategy. They are the words and phrases that are typed into a search engine when somebody is searching for something online. Ensure that the words you use throughout your website are the words that most people use when searching for info associated to your online business. Using the correct SEO keywords is one of the most important factors in getting good search engine rankings. There are a number of free keyword tools including Wordtracker, SEO Book Keyword Tool and Keyword Eye.
2. Use Keywords In Your Title Tags.
What is a Title Tags? Your title tag is the heading you use for your web page title. Search engines display title tags in their results and is the most important area of your SEO to have your keyword. This will show up as the title of your website in the search engines.
3. Use Java Script Menus With Caution.
Java Script is a computer programming language that is used to make web pages interactive. It runs on your website visitor's computer and is commonly used to produce surveys and quizzes. Java Scripts are not recognised by search engines thus they should only be used occasionally. If a number of sections in your website do contain Java Script you will want to produce a site map.
4. Consistency and Maintenance.
If you want your website to keep good search engine rankings, you will need to update your website on a regular basis. One important factor in your SEO strategy is to monitor your competition and change your keywords appropriately.
5. Tag Your Website Images.
One the the SEO best practices that is often overlooked is search engine traffic from images on your website. Search engines can read the descriptions that you give to your images. An 'alt image tag' are the words that a website visitor reads when they move their cursor over an image and those words are also read by the search engine. The alternative image text is a great place to insert keywords.
6. Avoid Backlink Spamming
Make sure your backlinks are of quality and not just spam as a way to add more keywords. This will only lower your search engine rankings.
7. Your SEO Has To Be Relevant.
The more keywords that appear in your website content the higher on the search engine rankings you will appear. But only use them in places that will make sense. A page just full of keywords will not work and the search engines will not rank your website. Well placed keywords can be made bold or underlined to make them stand out.
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