E-commerce Success Strategies: The Power of Plug 'N' Profit Principles

Jan 2
03:50

2024

David Gikandi

David Gikandi

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The digital landscape has matured significantly, and certain online marketing strategies have proven to be effective in driving success. By studying the strategies of successful online platforms such as Amazon.com, Napster, Ebay, Hotmail, and Blue Mountain Arts, we can identify key principles that can be integrated into any website's processes for substantial profit.

Understanding Natural Buyer Behaviour

It's common for consumers to make a purchase on their third to fifth interaction with a brand. This necessitates capturing their email address during their initial visit and periodically sending them valuable,E-commerce Success Strategies: The Power of Plug 'N' Profit Principles Articles free information to encourage repeat visits. To obtain their email address, you must offer something of value in return. This could be a newsletter or an automated series of emails via a platform like Aweber.com. It's crucial to provide relevant, high-quality information rather than pure advertising. For more information on this, check out the Net Profits manual here.

The Power of Affiliate Programs

Affiliate programs account for approximately 35% of sales generated by major e-commerce sites. These programs are particularly effective because over 80% of users discover new websites through links from sites they already frequent. Establishing an affiliate program allows you to incentivize other related sites to link to yours. For more information on affiliate programs, refer to Declan Dunn's Winning the Affiliate Game and The Complete, Insider's Guide to Associate & Affiliate Programs here.

Addressing Abandoned Shopping Carts

Approximately 75% of online shoppers abandon their shopping carts without completing their purchase. This is often due to a lack of human support to answer questions about the products or the purchasing process. One solution is to use a free app like HumanClick.com to provide live human support.

Maximizing Existing Traffic

Leverage your existing traffic to generate additional revenue by signing up for affiliate programs that sell products relevant to your audience. Place text links promoting these products strategically on your site and in your newsletter. For more information on this, check out this guide.

Creating Revenue Streams

Existing customers are a valuable resource. Once a customer has made a purchase, they are likely to buy again due to the trust they've established with your brand. Periodically email these customers with information about related products and services.

Dominating Search Engines

Over 80% of people use search engines to find products and services online. To attract this traffic, your site needs to rank within the top 30 search results. For more information on improving your search engine ranking, refer to The Unfair Advantage Book on Winning The Search Engine Wars or use software like PositionWeaver and WebPosition here.

Building Viral Elements

Make your site, products, and processes viral by nature. For example, Hotmail experienced rapid growth with minimal advertising due to its viral nature. For more information on viral marketing, download a free copy of Seth Godin's Unleashing the Ideavirus at www.ideavirus.com.

Your Turn to Succeed

The most critical elements for online success are an affiliate program, good search engine rankings, and a newsletter or method of periodically contacting customers with valuable information and product offers. If you can't implement these three elements, you must incorporate high-level viral marketing into your site, products, and processes. These principles are more important than having a fast-loading site or the lowest prices. Implement them, and you're sure to profit.

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