The Rise of Interactive Multimedia Computer-Based Training (IMCBT) in the Workplace

Feb 25


Lisa Spurlin

Lisa Spurlin

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In the rapidly evolving business landscape, employers are increasingly aware that essential skills often extend beyond what traditional classrooms offer. These skills require continuous reinforcement and enhancement within the workplace. Interactive Multimedia Computer-Based Training (IMCBT) has emerged as a cutting-edge solution, addressing the need for dynamic and engaging training methods. This article delves into the intricacies of IMCBT, its advantages and disadvantages, and the considerations companies must weigh before implementation.

Understanding Interactive Multimedia Computer-Based Training (IMCBT)

What is IMCBT?

Interactive components in training programs demand active participation from learners,The Rise of Interactive Multimedia Computer-Based Training (IMCBT) in the Workplace Articles leading to faster learning and better information retention compared to passive educational methods.

Multimedia encompasses any product that uses more than one medium to convey information, typically involving a combination of text, graphics, audio, and video.

Computer-Based Training (CBT) is any training primarily delivered through a computer. The software used for CBT is known as courseware, and it may include facilitated discussions or exercises.

The Shift Towards IMCBT

In 1997, live classroom instruction accounted for nearly 80% of all training. By 2000, it was projected that computers would deliver over 50% of training globally. In the United States, more than half of businesses have already integrated some form of CBT, with interactive training experiencing significant growth as organizations recognize its benefits.

Limited resources and the demands of fast-changing markets have prompted trainers to explore alternative training methods. Technology-based firms, in particular, are turning to IMCBT as a viable option alongside traditional methods like in-house classes, manuals, and self-study guides.

Evaluating the Pros and Cons of IMCBT

Advantages of IMCBT

  • Engagement Over Manuals: IMCBT captivates learners more effectively than manuals or self-study guides, which are often seen as dull.
  • Cost-Effectiveness: With an average ROI of over 100%, IMCBT saves on training expenses after initial development costs, especially as the number of trainees increases.
  • Practicality: IMCBT is ideal for geographically dispersed learners, eliminating the need for travel and allowing flexible study schedules.
  • Standardization: IMCBT ensures consistent training quality and content delivery, unlike variable instruction styles from different trainers.
  • Enhanced Retention: Studies suggest that interactive multimedia training can help individuals remember 70% of what they see, hear, and do.
  • Safe Practice Environments: IMCBT allows for risk-free simulation of work situations, enabling skill mastery before application in potentially hazardous settings.

Disadvantages of IMCBT

  • Computer Access: IMCBT requires learners to have access to computers, which may not always be feasible.
  • Computer Literacy: Users must possess basic computer skills to navigate IMCBT programs effectively.
  • Resistance to Technology: Some individuals may be apprehensive about using computers for learning.
  • Quality of Design: The effectiveness of IMCBT hinges on high-quality design; poorly crafted programs can lead to disengagement or confusion.

Types of IMCBT Programs

IMCBT can be applied across various fields, including software training, medical certifications, equipment training, simulations, service training, adult education, safety training, sales training, orientation, internet training, product training, quality training, K-12 learning, military training, foreign languages, employment policies, sexual harassment policies, and basic employment skills.

Making the Decision to Implement IMCBT

When considering IMCBT, businesses should evaluate factors such as the cost and practicality of traditional classes, the availability of computers and user computer literacy, and the CBT development cost relative to the number of trainees. A well-informed decision can lead to significant benefits in terms of time, cost, learning outcomes, and competitive advantage.


While traditional classroom training remains valuable, it alone cannot meet all modern training needs. When used appropriately, IMCBT offers a cost-effective, practical, and standardized approach to education, transforming novices into proficient individuals. Companies should consider IMCBT when it aligns with their training goals and infrastructure.

For a comprehensive evaluation of your current training system or to explore how IMCBT can benefit your business, contact Lisa Spurlin at

Interesting Stats and Data:

  • According to a report by Research and Markets, the global e-learning market is expected to reach $325 billion by 2025, growing at a CAGR of 7.5% from 2020. This growth is partly driven by the adoption of IMCBT in various sectors (Research and Markets).
  • A study by IBM found that every dollar invested in online training results in $30 in productivity gains, as employees can resume work faster and apply their skills immediately (IBM Training).
  • The Brandon Hall Group's 2020 Learning Strategy Study indicated that 57% of organizations planned to increase their spending on learning technologies, including IMCBT, to address the skills gap and improve employee performance (Brandon Hall Group).