NLP Decision Making Strategy

Feb 14


NLP S Deshpande

NLP S Deshpande

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NLP is a process oriented psychology. Unarguably the most powerful behavioural science on the planet today.

“An attitude of insatiable curiosity about human beings with a methodology that leaves behind it a trail of techniques.” – Richard Bandler (co-founder of NLP) 

At the heart of NLP is a wide range of methods and models that offer an understanding of how people think behave and indeed actually change.



I’ll tell you a fact about me and buying cars. I’m really bad at it.

I get caught up in the moment and forget about practical reality. Of course,NLP Decision Making Strategy Articles this is exactly what the salespeople are looking for and, embarrassingly, I’m like a fish on a hook.

I have owned 16 different cars since I was 16 years old. That would be a different car every 1.5 years! See, I am very bad at making decisions about which car to buy. I’m too impulsive.

After about a year, I get bored with the car, or I realize it doesn’t meet my needs because I didn’t give consideration to what my needs really were at the time of purchase. Because of this, I am not allowed to car shop anymore without a plan.

A few months ago I set out to purchase a car, once again. I narrowed down the search to a few options and Priya and I went to the dealerships. After the first dealership, I started expanding my choices and going up in price. You know how it is; you see one car and then they try to up sell you. So, your budget creeps up a little and at the next dealership, you start with the new budget and creep up some more. Finally, you end up at a BMW dealership and it’s all over!

When I realized what was happening, I blew off the salesman and walked out. I got back in my car and decided I just don’t make good decisions when it comes to cars and I want this pattern to stop. Priya and I talked and decided to employ the NLP Decision Strategy.

The NLP decision strategy method incorporates a concept called VAK.

VAK stands for Visual, Auditory and Kinesthetic (touch). When we implement these three senses into our decisions, we tend to make better decisions. Let me tell you how I did this.

Priya asked me the first thing I do when I make a decision about cars. I told her that I look at the car. How it appears is my first consideration. (Visual)

Then, she asked what the second thing is. I said, how the engine sounds when I drive it. Hence, why I love sports cars, especially BMW’s! (Auditory)

Finally, she asked if there was anything Kinesthetic or feeling oriented that happens.

I thought about this and couldn’t come up with anything. I don’t think about how the steering wheel feels or the texture of the leather on the seats. Nothing!! I also don’t consider how I will feel about this car after a few months.

So, Priya had me think of a way I could bring the kinesthetic mode into the decision-making process. I came up with a piece of paper with a list of requirements on it. This would be something I could hold onto and carry with me.

I made my list. My list had everything that would have to be checked if I were to buy the car.

At the next three dealerships we went to, I held onto my list. I physically carried it with me. If a particular car didn’t meet the requirements on the list, I walked out. This was particularly hard at the Lexus dealership, but I walked away. It felt good to do that. I felt more grounded to have the list in my hand.

It took longer than usual, but I finally found the right car that met each requirement. I love my car! And the feeling has lasted this time.

The idea of having this list that I hold and follow probably sounds so obvious to you, but often the most obvious things don’t occur to us in the areas where we struggle.

We all have areas that cause us to make poor decisions. It can be eating, arguing, motivation or in any big area we have to make a difficult decision. The NLP idea is that if we incorporate VAK into our decision making process, we may be able to make better decisions because we are more integrated in our thinking.

NLP Decision Making Strategies is just one of many NLP techniques and skills included in our NLP training and certifications.

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