Reasons to Split Test Marketing Emails

You might be new to email marketing, but that doesn’t mean you can’t learn all the tricks of the trade to ensure that you make the most of your marketing efforts. For example, if you write one marketing email and send it out you may get good response or not a good response. However, you won’t really know if you could have gotten a better response with a different type of email if you didn’t send out a split test A/B email. You might be wondering what a split test A/B email is. Basically, you simply write and design two marketing emails that contain all of the same information and that are selling the same thing. The only differences would be the subject line, the layout, font, and personalized versus non-personalized emails. Now, take a small sample of your email list and send email A to half and email B to half. When the results start coming in you need to chart the results. The reason for this is to determine which of the emails is the most efficient and bringing in sales.

For example, if email A has a 10% return rate and email B has a 15% return rate then you know to send email B to the rest of the subscriber list and scarp email A. The difference of 5% is huge especially when you are talking about a big subscriber list. Of course, if you had never sent out an email A/B split test you would have never known the difference or what you were missing.
It is important to take note of the differences in the more successful email so you will know what to incorporate in your next email campaign. Keep in mind that you will need to continue split testing your emails in the future because this can make a big difference in the success of your campaign and your bottom line.

It’s interesting that the majority of email marketers don’t take the time to split test their emails. This simply does not make sense because it does not take much extra time to do and it can mean the difference in success and failure of your product or service. If you are worried about time, use an auto responder to help you send out all of the emails and save that extra time to write two different emails and split test them. After the first time you will be grateful that you took the time and effort to do this and will surely incorporate it in all of your future email campaigns.