The Importance of Online Gift Cards

May 16


Jessie Moore

Jessie Moore

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Online gift cards have become an essential tool for managing household expenses, offering a convenient way to save money on everyday essentials like groceries, bills, and more. This article delves into the significance of online gift cards, exploring where to buy them, how to maximize their value, and some lesser-known statistics about their usage.


Why Online Gift Cards Matter

In today's economic climate,The Importance of Online Gift Cards Articles many households are looking for ways to stretch their budgets. Online gift cards provide a practical solution, allowing consumers to save money on a wide range of products and services. According to a report by the National Retail Federation, 77% of consumers have purchased a gift card in the past year, highlighting their growing popularity (source).

Benefits of Using Online Gift Cards

  1. Cost Savings: Many websites offer discounted gift cards, allowing you to purchase them for less than their face value. For example, platforms like Raise and CardCash offer gift cards at up to 30% off their retail price.
  2. Convenience: Online gift cards can be purchased and used from the comfort of your home, making them a convenient option for busy households.
  3. Budget Management: By using gift cards, you can allocate specific amounts for different expenses, helping you stick to your budget.

Where to Buy Online Gift Cards

There are numerous places to buy online gift cards, each offering unique benefits. Here are some of the most popular options:

Online Marketplaces

  • Amazon: Offers a wide range of gift cards for various retailers and services.
  • eBay: Often has discounted gift cards available for purchase.
  • Raise: Specializes in discounted gift cards, with savings of up to 30%.

Retail Stores

  • Best Buy: Frequently offers promotions on gift cards, especially during the holiday season.
  • Walmart: Provides a variety of gift cards, often at discounted rates.

Specialized Websites

  • CardCash: Buys unwanted gift cards from consumers and sells them at a discount.
  • Gift Card Granny: Aggregates deals from various gift card resellers, making it easy to find the best prices.

Maximizing the Value of Gift Cards

To get the most out of your online gift cards, consider the following tips:

Buy in Bulk

Many retailers offer discounts when you purchase gift cards in bulk. For example, some stores sell gift cards at 15-20% off when bought in larger quantities.

Look for Promotions

Keep an eye out for special promotions, especially during holidays. Many retailers offer bonus gift cards when you purchase a certain amount. For instance, buying a $25 gift card might earn you an additional $5 card.

Participate in Loyalty Programs

Some websites and radio stations offer gift cards as rewards for participating in their programs. Sign up for newsletters and follow social media pages to stay informed about these opportunities.

Interesting Statistics About Gift Cards

While gift cards are widely used, there are some lesser-known statistics that highlight their impact:

  • Unused Gift Cards: Approximately $3 billion worth of gift cards go unused each year in the United States (source).
  • Popular Gift Card Types: According to a survey by Blackhawk Network, the most popular gift card categories are restaurants (37%), department stores (30%), and online retailers (24%) (source).


Online gift cards are a valuable tool for managing household expenses, offering significant cost savings and convenience. By knowing where to buy them and how to maximize their value, you can make the most of this financial resource. Whether you're purchasing them for yourself or as a gift, online gift cards are a smart choice in today's economy.

This article has been crafted to provide a comprehensive overview of the importance of online gift cards, incorporating detailed information, statistics, and practical tips. For more insights, visit the National Retail Federation and Blackhawk Network websites.