Power90 has a High-Volume Bonus Package but Do the Materials Help You Reach Your Goals?

Power90 is one of the original Beachbody.com workouts and is currently in the second decade on the market.

Like Power Half Hour, Power90 was on an upward trajectory of growth until something changed within the Beachbody company.  The change was for the good. P90X emerged about 7 years ago as the dominant home workout on the market and arguably the greatest workout program (home or gym) ever constructed.  

This more or less led the Beachbody folks to go all in full boar with P90X.  Trainer Tony Horton became a celebrity as his rise coincided with the multimedia explosion taking place via digital internet transmission.

Power90 suffered sort of an identity crises during this period.  People mostly look at it as a workout program that was loose origins of P90X, but ultimately seeing P90X as the landing point for so many people.

What gets lost in that comfortable storyline is that Power90 has some clear advantages and distinctions in how it is set up. These differences and some would argue superior characteristics bode well for Power90 on into the future.

Still, the people in charge at Beachbody, need to do things in a proactive marketing sense to lure people to the hook and reel them in. The challenge is making a clear case that 1. Power90 exists; 2. It is different and even better; and 3. It is worth a person’s money.

One of the things they did was keep the price low. You save effectively $50 off what you would pay for P90X for very similar results. You also get the 90 day money back guarantee that served as a huge selling point for P90X.

One other addition to focus on is the large number of bonuses added on free to keep with the Power90 purchase. This is very likely a direct response to the glaring deficiency in Power90 v. P90X. With P90X there are 12 dvds each containing highly specialized and unique workouts.

Power90 really has only two main workout dvds. So the bonuses could perhaps help make up for this problem. First you get a 35 minute workout to jump start your metabolism called Fat Burning Express.

This keeps with theme of the entire workout: that it is a superior workout for fat burning even when compared to P90X. People haven’t raved about Fat Burning Express, but you read no complaints either.

Similarly you receive as a free bonus a 6 day rapid weight loss plan. This is different than what you find with P90X and this bonus has been talked about positively, especially by women.  Look for the people behind the marketing for Power90 to focus heavily on this bonus in future campaigns.

Like P90X, you also get a meal plan but unlike P90X, you get a tape measure to judge weight loss progress and a free sculpting band for resistance work.  What this leads observers to believe is that Power90 is likely going to be rolled out as the weight loss total body fitness hybrid of Insanity and P90X, but with a lower degree of difficulty compared to those workouts.