There are so many choices in gyms these days. Singapore personal trainer Jonathan Wong helps you decide which gym to join by describing things that good gyms do so that you can make an informed choice.
There are many choices when it comes to choosing a Gym. Some gyms give such bad service and receive so many complaints that they simply do not perform their task of helping people get in shape. In fact they may actually be hurting people by discouraging them from achieving their fitness goals.
Bad service, bad ethics, bad trainers, bad customer support, refusal to refund purchases for valid reasons, charging customers who have already stopped their contracts and so on...
With all the bad press the fitness industry is getting lately about poor service I thought I would talk about what makes a good gym good so that people in Singapore (my home town) and elsewhere don't start thinking that the fitness industry is a scam, and can make good choices about the gyms they join.
"It's a shame that so many complaints have been made about the services, staff and ethics of big gyms."
The way business has been done in the big commercial gym chains has been going on for a long while and the complaints and reports of poor standards have only increased over time.
"My role as a fitness professional is to help as many people as possible with their fitness goals. Boosting their health, helping them prevent diseases and helping them life full lives, and look great. Frustration with poor standards, ethics and customer service in the fitness industry discourages people from getting fit and living to their full potential. That is what makes me most upset."
I will now explain how things are done at a well run fitness coaching facility.
"There are some things that can be done to make sure that everybody that steps into our place has a positive experience and feels totally at home."
These are also things you can look out for when choosing a gym or a fitness training studio.
Here is how a good gym differs from a sales oriented and money motivated gym which does not care about their customers.
During the sales process...
In a good gym, when a prospect is given a sales presentation there is never a "hard sell" at the end. Each visitor is asked what his/her goals are, shown a program that can help achieve those goals, and asked if they would like to join. Never is there pressure, or emotional blackmail, or obligation.
In a good gym they never ever use negative words like "Your body is in such bad shape!" to get a sale.
A good gym will never propose a high cost, leaving it up to the customer to bargain it down. The cost to the customer should be very clear with no hidden meanings or fees.
A good gym will never call or email people who don't want these calls. All communication is to people who have already asked to be called or contacted.
A good gym shows clients a contract that includes a 100% MONEY BACK guarantee if they do what is asked but are not satisfied with the results or the services they receive.
A good gym offers a free trial if the client would like to "try" before buying. Again NO obligation or pressure. simply the best they can provide in terms of service.
When a client signs up...
A good gym will take them through a complete assessment of body fat, measurements, nutrition, photographs, mineral testing, digestive tests, hormonal and genetic tendencies and a movement and posture screening.
A good gym will individualize program design and nutrition according to this assessment. They will never simply "show a person around the machines" and call it a session. There are no "cookie cutter" programs that are "one size fits all". Because each and every client is an individual and is different.
A gym that cares will help you with coaching and correction of your posture and movements. This will result in better progress and a lower chance of a frustrating injury.
A good gym will build a healthy community so that the new client makes friends and enjoys the training experience. This also helps the client maintain the new, healthy habits that he or she forms because there is social support to help them.
A gym that is good for you will have built an environment that is positive, encouraging and a joy to be in. There is no negative talk, no showing off, no bad attitudes in the training center.
Yes a good gym will be doing their best to run a business that really puts the client's well being first.
I don't believe that we need to compromise ethics, morals or integrity to be a good business.
Personally, I'm committed never to compromise even if it means a few less dollars in the short run.
This should be the point of view of all good gyms.
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