When You Think Coffee, Consider Lavazza

To Italians, a good cup of coffee is like breathing… you literally need to have it, and it should be pure and fresh and appetizing. It revives, refreshes and makes the day more memorable. For many, not just Italians but coffee fans the world over, the first word in coffee is Lavazza.

The journey from the coffee plant and into your cup is a trip that Lavazza takes seriously, and has for more than 100 years. Lavazza coffee starts in the beans of two kinds of coffee plant: Arabica and Robusta. These specific plants product the tiny yet valuable coffee berry, tough and green at first, which ripens into either a bright red or shadowy yellow gems.

Getting the Pureness of the Beans

At the right time, the suitable beans are picked totally manually by hand. Purposely avoiding the more “modern” ways of mass industrial harvesting, these growers understand that hand picking the beans brings allows for a consistent quality of taste and aroma that's missing in the mass market brands.

Once the harvest has been processed, at which time the skins and pulp are detached from the beans leaving just the ripened fruit remains. There are more than a few types of processing methods utilized depending on the beans and additional conditions; Lavazza coffee experts take great care to process the beans correctly.

From picking to processing, the beans are soon roasted at calculated temperatures and for determined periods of time. The final flavor of the finished coffee relies on precise attention to the details of the roasting process. As an example, Robusta beans are roasted for less time than Arabica for various levels of aroma, sweetness and flavor.

Since Lavazza has been preparing coffee for more than a century, they have defined an entire culture of coffee excellence. While they are traditional in their love of and passion for coffee, they carefully blend in modern methods and technologies where appropriate to take their coffee even higher.

A History of Innovation and Excellence

As a matter of fact, it was Luigi Lavazza who pioneered the idea of coffee blends, combining two or more types of beans into a single finished product for a unique experience. By combining two, three, even up to six types of coffee, a blend can offer a palatable punch of sweetness, a complete rich and full-bodied delivery, or the smoothest espresso experience possible. From chocolate to spicy to pungent, coffee lovers can have the perfect brew to match their own tastes and preferences. In creating the blended coffee concept, the company showed coffee lovers an entirely fresh way to enjoy the drink, with variations as special as the people who consume it by the cup.

There is no hidden reason for the success of the Lavazza name in the coffee world. It stems from a uncomplicated yet intensely passion-filled commitment to creating the most satisfying coffee experience you can have. From harvesting to processing to roasting, grinding and packaging, the company has set the standard for what coffee should be.