5 ways to market your wedding business in a recession
In a recession, most companies pull back on their marketing budgets to help get through the tough times only to emerge out of the other side finding that they need to do a whole lot of marketing to get the momentum going again..
Here are 5 low cost ways to ensure that not only
does your business not suffer during the recession but that you
actually flourish while others flounder.
1. Optimise your website for search engines.
Recent surveys have found that up to 83% of all purchases start with
internet research. This is a staggering 60% increase in 6 years. For
businesses that are not optimised for search engines this is a problem
that needs addressing fast.
Internet searches work like this... If you need to research
something...for example Wedding Photographers, you will type “wedding
photographers” into the Google search bar and Google will return all
the businesses that are optimised with the keywords Wedding
photographers. If your wedding photography business is not optimised it
will not be found and you will have lost an opportunity to do business
with this client... It’s that simple. There are a few Search Engine
Optimisation companies out there (such as Knowall Media) that
specialise in optimising websites for Google, it is worth giving them a
call to find out how “optimised” your site is and what it would take to
get there if it is not optimised. Knowall Media also offer a free
keyword analysis to see how your business fares against your
competitors for your selected keywords. Click here to get a free
keyword analysis from them
2. List your business for free on wedding-suppliers.net until January 2010.
Wedding-suppliers.net is a Search Engine Optimised business directory
for Wedding Suppliers. This means that if you have a listing on
wedding-suppliers.net the chances of your business being found via
search engines is higher than any other business listing website for
wedding suppliers. There are several factors that make a well optimised
business directory website, these include:
• Website domain name
• Website Keywords
• Website Structure
• Google value
Wedding-suppliers.net was designed as a Search Engine Optimised
business directory from the ground up. In other words, we looked at
what criteria search engines based their search results on and built
the website around that. When you create a listing on
Wedding-Suppliers.net you get your own page that is structured exactly
how search engines like it. We also regularly send mail-outs,
newsletters and post articles on how to write good “optimised” copy on
your site and how to market your listing... Listing your business on
Wedding-suppliers.net will ensure that your business is found.
3. Use social media to get the word out about your business.
Social Media sites like Facebook, Bebo, Squidoo and Twitter are
invaluable tools to spread the news about your business. If you don’t
already have a profile on these and other Social Media sites then now
is the time to do it. Social media has been touted as the most powerful
marketing medium of the 21st century. Many of the most successful
marketing campaigns have been on shoe string budgets using Social Media
websites at the centre of it all.
Using Social Media websites has a “Viral” effect, the very nature of a
Social Media website is that if you do something like post an article
or images on your profile then everyone that is linked to your profile
will see it and all of their friends will also see it. It’s a very
powerful tool that just needs a bit of time to set-up but if you take
the time it will pay huge dividends. Wedding-suppliers.net has
pre-installed links to several social media networks. Take some time to
create profiles in these networks and you will not be sorry. It’s free
advertising, all it takes is a bit of your time..
4. Create an extended web presence.
An extended web presence is one of the most cost effective ways to
ensure that your business is all over the internet and in the faces of
your target market. Creating an extended web presence is like having
your product on the shelves of several high street stores and not just
one store. Creating an extended web presence is simply getting your
business name and website address in as many websites as possible.
There are hundreds of ways to do this, these include:
• Link websites
• Free directories
• Paid directories
• Forums
• Blogs
• Social Networks
5. Create a Blog or write articles and become an expert in your field.
If you are good at what you do then the whole world should know about
it... especially your target market. Creating a blog and/or posting
articles about you and your business is a great way to create
awareness. People researching the internet read blogs for information;
they perceive blogs as sources of information written by people who
know what they are talking about. There are also many websites where
people can post articles for public reading. Wedding-suppliers.net is
such as site and we welcome articles written by business professionals
who can share advice for our website visitors.
Source: Free Guest Posting Articles from ArticlesFactory.com
About Article Author

Craig Dutton
on http://www.wedding-suppliers.net/