Bulk Email Marketing – Things You Must Consider Before Sending

Nov 30 08:34 2009 Jameson Meer Print This Article


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Although these emails shouldn’t be associated with spam e-mails, lots of spam e-mails are sent making use of bulk emailing. Because of profuse bulk email abuse, lots customers can be restrained when opening an e-mail they believe is sent to their email accounts in bulk.

 

Who Uses Bulk E-mail?

 

Bulk e-mails are used by both businesses and individuals, even though it is commonly thought of as a tool for direct marketing utilized by companies. A person may make use of a bulk e-mail inform a birth announcement, send photos, or send dinner invitations. Bulk emailing must vary by individual and are usually mailed to persons.

 

Companies generally employ bulk e-mail to make direct e-mail campaigns for marketing that endorse services or goods to customers. A bulk email may be utilized to reach existing clients, as well as contact potential clients. Lots of companies make thousands of bulk email versions and mail each one’s e-mail message to a specific group of people.

 

Before the blossom of internet, company direct mailing stroked through postal mail. Now, Internet makes a faster and usually less expensive way to get in touch with clients. There are benefits and cons in utilizing bulk email.

 

Bulk Email Benefits

 

Bulk email offers a company or a person the ability to send a message immediately to various recipients at an affordable price.


·           Access numerous recipients with one e-mail

·           Send hundreds and even thousands of bulk emails within minutes

·           Offers cheap solution as compared with traditional mailing way

 

Bulk e-mail could be cost effective especially if compared to the traditional mailing times and costs. The recent first class rate for US Postal Service commercial is 20.5 cents for each postcard.

 

Bulk E-mail Cons

 

Bulk email may be quick and so simple to mail, but it's only efficient if a user.


·           Requires an individual to open the message in order to read it

·           Users could opt-out of getting future emails

·           Spam filters can remove or block a bulk e-mail from the inbox of the user

 

Other bulk email challenges bring in the ability for the receiver to opt-out of forthcoming e-mails, an aspect needed by bulk e-mail law, and spam filters that can place the email to a separate folder or can delete it completely.

 

Bulk Email Allows Timely Reach with Less Expense

 

Bulk e-mail can possibly be an efficient method to mail a huge set of recipients fast for a lower amount. These benefits have to be evaluated against the cons of whether a receiver will open the email and carry on to opt-in for coming e-mails, or when a spam filter blocks the bulk e-mail from being delivered.

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About Article Author

Jameson Meer
Jameson Meer

Bulk e-mail marketing is the marketing tool of sending an e-mail to countless recipients, intended mainly for email marketing campaigns. Know more about the pros and cons of sending bulk e-mail. Visit http://www.webtrafficmarketing.com now!

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