The Advertising industry has grown extensively during the last few decades. It is essentially a powerful form of communication designed to reach the consumer with a clear cut message outlining the detailed depiction of the company profile, product highlights, features and utilities along with the contact details.
The Concept The Advertising industry has grown extensively during the last few decades. It is essentially a powerful form of communication designed to reach the consumer with a clear cut message outlining the detailed depiction of the company profile, product highlights, features and utilities along with the contact details. During the initial phase of advertising, advertisements were released in newspapers. Magazines, etc. and even today paper form of advertisements rule the roost. Surat has proved to be one of the most dynamic cities in the country and there are a large number of advertising companies in Surat alone. These advertising companies in Surat are vying with each other in stiff competition to bag the maximum market share. The Transition Of late, a swift transition took place from the paper advertisements to online advertising as more and more people preferred to advertise on the internet. Google is one of the most prominent internet sites that have developed immense credibility amongst net surfers. One of the major reasons for the phenomenal turnout of visitors to this site has been its ability to offer advertising through Google Ads. The far reaching extent of internet advertising to customers located in the remotest corners of the globe has been one of the positive aspects. Google Ads has proved to be of substantial value for internet advertisers. Modes of Advertising Search advertising is one of the techniques utilized for placement of advertisements online on certain websites displaying excellent results from search engine enquiries. The main objective of Search Advertising is to maximize the reach of innumerable companies targeting customers through effective communication sending the message loud and clear to a wide array of customers worldwide. An internet advertising model renowned as Pay-Per-Click is used to direct web traffic to websites where advertisers pay the advertiser site the moment the advertisement is clicked. In general, a fixed price is charged on the Pay-Per-Click model of advertisement which generates consistent revenue for the website. Google Advertise uses Google Adwords in order to lure new customers through their network. Google Advertise is one of the methods adopted by Google to provide information about a company’s products and services. Delhi – The Capital City Delhi being the capital city of the country has emerged as a commercial hub showcasing a large variety of products on Google through Google Adwords. However, there are a large number of outlets catering to the requirements of the populace of this sprawling capital city.
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