How to Use Keywords from Google AdWords

Google AdWords is one of the most popular programs for pay-per-click advertising. With very low rates compared to Yahoo, they are one of the best choices, especially for those starting out in this method of advertising. Their system isn’t very different from others; you have to bid on the keywords and use them on your website. However, this doesn’t guarantee that you’ll generate traffic on your site. Although you’ll have an advantage, there are still things you should consider when you’re using these keywords. Here are a few tips on how to use keywords from Google AdWords:

1.    Consider Your Audience

There are many types of matching options for Google AdWords’ keywords. One is called the broad match, which automatically includes you in any search containing the keywords you’ve bid on. For example, your keywords are “creative pictures”. You will come up in a search for both “creative” and “pictures” separately. This type is best if you’re targeting surfers who are simply browsing. This lets people know about your website. However, if you’re looking for a very specific target, exact matches are the best option. This means that your content will only come up if the exact keywords are searched.

2.    Try Keyword Analytics

There are many keyword analytics programs, which helps you know how relevant your keywords are. This lets you arrange them in such a way that they will be affective. This will also help you remove any negative keywords (keywords that don’t work), and replace them with relevant ones. This is a great help for those who are serious about pay-per-click advertising. These programs can also track your keywords’ performance. This lets you have more control over the pay-per-click advertising. This will also let you plan your next move.

3.    Break Up the Keywords

Never put all of your keywords in just one article. Remember, you still have a whole website that needs attention. If you sub-categorize your keywords, viewers have more to see. Further, this will also produce the most relevant results. When the user searches for a specific topic, s/he won’t have trouble finding which is which, because what s/he sees, is simple and relevant. It would also help if you did some research, so you know which keywords are relevant to each other. Some keywords work best when combined with a specific word, so you can consider those. For more information on how to use keywords from google adwords go to http://www.annettapowellonline.com

Yours Sincerely,

Annetta Powell
Your Professional Success Coach