Analyzing hashtags is a key aspect of social media marketing as it provides valuable insights that can help in developing effective marketing strategies. Even so, analyzing millions of tweets to gain analytical insights is a tedious task. Imagine going through every tweet and maintaining a record to conduct an analysis, sounds tiresome right!
Twitter provides you with the option to get analytical data to analyze engagement metrics. But Twitter Analytics can only provide you with analytical data for the past 28 days. You cannot monitor the engagement metrics in real-time.
To track, monitor, and analyze hashtags and to gain hashtag analytics with valuable insights you need an effective third party Twitter analytics tool.
TrackMyHashtag
TrackMyHashtag is an amazing paid hashtag analytics tool that can provide comprehensive insights in real-time. You can track any hashtag and analyze the engagement metrics in real-time. It can also provide you with comprehensive PDF analytical reports along with Excel/CSV files for analyzed tweets.
Let’s dive into some important hashtag metric that TrackMyHashtag provides,
It is essential to analyze the reach and impressions of your content. It can help you evaluate your overall social media presence and analyze the number of users that actually viewed your content. TrackMyHashtag can monitor the reach and impressions to provide precise metrics in real-time.
Trending hashtags can help attract more engagement but not every hashtag can help you achieve that. TrackMyHashtag can help you track popular and trending hashtags relevant to your domain. You can leverage these hashtags to target specific audiences with similar interests.
Not tracking your engagement metrics in real-time can result in missed opportunities or worse, letting an issue or complaint escalate into a social media crisis. TrackMyHashtag can help track social media conversations related to your brands with hashtags or specific keywords.
Influencer marketing is one of the most sought-after paid marketing channels in social media marketing. TrackMyHashtag can help you identify influential accounts or users that engage with your account. TrackMyHashtag can further analyze the engagement metrics of those influencers to help identify the advocate to promote your brand.
Developing an impactful content strategy is something that even seasoned marketers struggle to achieve. TrackMyHashtag can help you identify resonating content topics to plan an engaging content strategy that not only attracts new users but also keeps the existing followers engaged.
A successful competitor to imitate can help you maximize social media success. Analyzing your competitors can help you implement proven strategies that minimize risk and boost your social media presence. It can also help you avoid making the same mistakes as your competitors.
The average lifespan of a tweet is between 15-20 minutes and if you do not time your post correctly. TrackMyHashtag can analyze your past tweets and identify the time-frame when your users are online are most likely to engage with your brand.
Closing Thoughts
TrackMyHashtag is an effective paid hashtag analytics tool that can provide comprehensive insights to boost your brand’s social media presence. You can leverage the insights to plan an effective content strategy or run a successful social media campaign. Do give it a try!
Historical Twitter Data: How to Search Old Tweets Posted Years Ago?
Out of all the social media platforms, Twitter is widely known as the fastest medium for accessing the latest news and a platform for users to share their opinions. Many businesses and brands also use Twitter as a customer support mechanism.
How to Track a Hashtag on Twitter? - Uses of Hashtag Tracking
Hashtags were originally used on Twitter to group similar posts, tweets, or content together. Chris Messina suggested using # sign before a keyword to group it. So, when someone wants to search for tweets related to ‘Nike’, they can just type the ‘#nike’ and all the tweets with that keyword will appear on the screen. This is called hashtag tracking.
Twitter hashtag Analytics : How to analyze and use analytics to improve Twitter Marketing?
So, you finally started promoting your brand on Twitter. You set up your Twitter profile, respond to customer queries and issues, post news and updates consistently. You even engage with influencers and your most dedicated followers. Well, that really great! But what do you do beyond that? How do you measure success or the impact of your Twitter marketing strategies?
