Building an Infrastructure of Content-worthy Contextual Links

Mentioning pages and linking to pages and creating that ‘spider web’ of
relevantly linked pages on your site.For example Wikipedia. If a topic is mentioned on one of their pages , and that topic has:
- its own page devoted to it, they always link to it.
- If your site is hundreds of pages or more, you may need to set up sitemaps and indexes to help spiders find your content.A good example is Linkedin: they have created an alphabetical site map. It also helps them stay
indexed in Google.
- If you are having a hard time getting pages indexed, set up a Google Webmaster Central Account. This creates an XML feed that tells Google when pages are updated.large sites that have been around a long time and have an easy time getting indexed probably
don’t need an XML feed. If you use this, do it strategically; if you have a section of your site that has a hard time being indexed, this might be an instance where this service is very useful.
You can also use advanced Web analytics, looking at your log files, to see which pages aren’t being ‘spidered’ by Google at all or those that are being spidered very lightly.As mentioned above about Wikipedia, if a topic is important enough to have its own page on
their site they always link to it. In this example, you can see they link to other sites in that one paragraph. This makes it easy for Google to index all the pages and know what they’re relevant to
so they’ll rank high. This is one of the reasons Wikipedia shows up almost any time you do a search for anything.

Web site Content & Blogs
Google has helped create better quality content on the Web by making it more about the user as opposed to the search engines. It’s not so much about how many times you mention your keyword,
where you place it or how many times it’s bolded. Some of those things still can help, as some studies have shown, for instance making the difference of a ranking 3 vs. 4.
Write content for your visitors (and the goals you have for them),
- not search engines
- Mention keywords within content when it makes sense
- Write for conversions. Have a clear call to action. Be descriptive, not just “click here”
- Don’t copy content for similar pages, changing only the product name. Each page should be as unique as possible
Blogs are a valuable way to interact with and respond to your audience on a casual level. This builds trust and brand loyalty. But don’t get caught in the trap of thinking, “If you build it, they will come.”
You must generate on-page SEO.Always keep it on your domain, preferably as a subfolder (ie: …com/blog)
- Create blogs to provide value for visitors and customers, not search engines
- Create layout that is similar to your site, with unique title tags, meta data, URLs and internal links
- Make it easy to subscribe via a reader and email