Effective Employee Communications - Front Line Staff

Apr 17


Sarah Perry

Sarah Perry

  • Share this article on Facebook
  • Share this article on Twitter
  • Share this article on Linkedin

Engaging front line staff effectively boosts productivity and commitment within an organization. This article explores strategies for enhancing communication with these essential team members, ensuring they feel connected and informed, no matter their location.

Introduction to Front Line Staff Engagement

Front line staff are crucial to the customer service experience and,Effective Employee Communications - Front Line Staff Articles by extension, to a company's brand identity. A positive correlation exists between employee satisfaction and customer satisfaction, highlighting the importance of effective communication. However, front line employees often face unique challenges due to their remote working locations and high turnover rates. These challenges include continuous training needs, difficulty accessing information, establishing feedback channels, and the necessity of constant engagement rebuilding.

Challenges in Communicating with Front Line Staff

Front line workers, often positioned in remote or customer-facing roles, encounter several communication barriers:

  • Ongoing Training Needs: Due to high turnover rates and evolving job requirements, continuous and effective training is crucial.
  • Access to Information: These employees frequently struggle to find timely and relevant information.
  • Feedback Channels: Creating robust mechanisms for receiving and processing employee feedback can be complex.
  • Engagement: With many front line roles having high turnover, maintaining engagement requires persistent effort.

Additionally, when employees are hired through indirect means such as franchises, communication becomes even more challenging.

Strategies for Effective Communication

Simplifying the Message

To cut through the noise, it's essential to craft clear, concise, and memorable messages. Tom Harvey, Head of Internal Communications at Nationwide, describes the role of internal communications as filtering vast amounts of information to highlight what's most relevant for staff. This approach ensures that employees receive messages that are both engaging and necessary.

Innovative Communication Tools

  • On-Screen News Feeds: Tailored for specific employee groups, these feeds can include headlines and summaries with links to more detailed content.
  • Desktop Alerts: These alerts can notify employees about urgent updates and allow for quick dissemination of critical information without overwhelming them.
  • Email Aggregation Tools: To combat information overload, these tools help in collating various updates into a single, digestible format.

Reducing Information Overload

A significant challenge for front line staff is the deluge of information they receive, which can lead to stress and disengagement. By strategically reducing the noise and focusing on essential messages, companies can enhance message retention and employee satisfaction.

Feedback Mechanisms

Listening to employees is as crucial as communicating to them. Tools like staff surveys, suggestion boxes, and online forums can help gather valuable insights and demonstrate that the company values their input.

Support Channels

Providing robust support channels, especially for staff in remote locations, is vital. Tools like online helpdesks and moderated discussion forums can offer real-time support and foster a sense of connection with the broader organization.

Training and Knowledge Building

Maintaining high levels of knowledge and capability is essential for effective service delivery. Regular quizzes and training reinforcements can help ensure that staff retain critical information and stay competent in their roles.

Ensuring Message Penetration

For urgent communications, tools like desktop alerts ensure that important messages are seen and acknowledged, helping in situations where compliance and immediate action are required.

Making Leadership Accessible

Creating opportunities for staff to connect with senior management can boost morale and engagement. Blogs, videos, and direct communication channels allow employees to see the human side of management and feel more connected to the organization's goals.

Involving Employees in Decision-Making

Involvement in decision-making processes can significantly enhance employee engagement. Discussion forums and collaborative projects allow staff to contribute ideas and feel invested in the company's success.


Effective communication with front line staff is not just about delivering messages but also about fostering an environment where employees feel heard, supported, and integral to the company. By implementing strategic communication tools and practices, organizations can ensure their front line staff are motivated, informed, and engaged, leading to better overall performance and customer satisfaction.