The first paragraph of this article provides a brief summary of the content. It offers ten effective marketing strategies that can help businesses achieve success. These strategies include offering free resources, starting a newsletter, writing articles, advertising in e-zines, placing classified ads, submitting to free-for-all link sites, writing press releases, networking, posting in newsgroups, participating in discussion lists and boards, and promoting offline.
Offering free resources such as reports, e-books, or instructional courses can be a powerful marketing tool. Information is a top-selling product online, and businesses can use this to their advantage by offering free information. This can serve as a teaser of your product, identify a problem and promote your solution, or drive traffic to your site. Free autoresponders can be found at sites like SendFree, GetResponse, Fast Facts, MyReply, and Smartbot.
Creating an online community through a newsletter can be a great way to build a list of contacts. Sites like Onelist, Egroups, and Listbot can help you create your list for free.
Thousands of online publications are constantly looking for quality content. Writing and distributing articles can provide massive exposure for your business. After writing your article, subscribe to publications like Article Announce and Writers and Publishers Connection Newsletter to get published.
E-zine advertising is one of the most effective forms of online advertising. It allows businesses to reach thousands of potential customers at a low cost. The Directory of Ezines offers a complete listing of publications, ad costs, and circulation.
Classified ads can be a time-consuming but effective marketing strategy. People do read classifieds, and auto posting software can make the process easier. Sites like BeCanada and Classify 98 can help with this.
Submitting your link to free-for-all sites can also be time-consuming, but software programs like FFA Blaster can make the process easier. This software can submit your link to 100 sites for free, with an upgrade available to post to over 8,000 sites.
Writing a quality press release about your product or service can help spread the word about your business. Sites like IdeaMarketers.com, Press Promoter, and PRweb can provide more information on press releases.
Creating a network of like-minded marketers can help promote each other's businesses, provide recommendations, and exchange links. However, it's important to be cautious when selecting networking partners and making recommendations, as your reputation is on the line.
Posting in appropriate newsgroups and participating in email lists and discussion boards can be a great way to engage in online discussions. While blatant advertising is not permitted, signatures are acceptable. Sites like Web-Source.net and List Universe provide listings of discussion boards and email lists.
Don't forget about offline promotions. Advertising in newspapers, magazines, radio, and TV can also be effective. Sites like Gebbie Press, NewsDirectory Newspapers, Newspapers Online, and Commercial Magazine Publishers provide complete listings for offline advertising opportunities.
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